Organic Social Growth Lead - Kiss My Apps

About Kiss My Apps

Kiss My Apps is a platform company uniting 7 product verticals and 30+ AI-first products with over 100 million users, alongside our own ecosystem of analytical, payment, and marketing developments. Our products are world leaders in the utilities, lifestyle, and health & fitness niches — including AI Remodel, Printer, Botan, Calorie Counter, and more.

Our pace is our competitive advantage. KMA grows at least 3x year-over-year, and we are looking for an Organic Social Growth Lead to help us scale even faster.

About the Role

You will build and scale organic product growth (in the AI photo/image editing space) through social media. In this role, you will work on growth strategies that increase app downloads and boost brand awareness. This is a unique opportunity to launch a brand new growth channel from scratch, build systematic processes, and directly impact product and business growth.

Your Responsibilities

• Develop and execute organic social media growth strategy, focusing on reach, engagement, and installs.
• Generate and systematically test content hypotheses for TikTok and Instagram (Reels), identifying what drives product growth.
• Analyze competitors, trends, and top-performing formats, quickly adapting and scaling successful approaches.
• Create and implement automation processes for posting, content production, and basic analytics.
• Track and interpret key metrics (views, CTR, conversions, installs) to drive decisions and optimize strategy.

What We Expect From You

• 3+ years of experience working with TikTok and/or Instagram (Reels) as growth channels for mobile products.
• Deep understanding of social algorithms, virality, and trends, with the ability to identify high-growth formats.
• Experience in systematic hypothesis testing, working with growth metrics (views, CTR, installs, conversions), and scaling successful initiatives.
• Ability to create content that not only generates views but drives real business results.
• Independence, ownership, strategic mindset, and the ability to build scalable processes.
• Creativity, proactivity, and drive to develop a new growth channel.

What We Offer

• Flexible Work Format: Fully remote from anywhere in the world, or access to our offices in Kyiv or Warsaw if desired.
• Performance Support: Competitive compensation matching your skills and experience, plus equipment provided regardless of your location.
• Career Growth: 80%+ of all leads at Kiss My Apps were internal switchers 2-3 years ago. Your impact is determined by how fast you learn and take ownership.
• Team Activities: Online yoga classes twice a week to support mental health.
• Professional Development: Internal English speaking clubs with native speakers, opportunities to speak at internal and external events, and an annual budget covering up to 50% of professional conferences and educational events.
• Choice Benefits: Fixed annual budget to allocate toward health insurance, psychotherapy, sports, or dentistry, plus 40 days of paid time off and sick leave.
• Wartime Support: Everything needed for uninterrupted work, systematic support for the Defense Forces, and participation in Ukraine's recovery initiatives.

Hiring Process

• Intro call with a recruiter
• Technical interview
• Test task (optional)
• Final interview