User Acquisition Manager (Google) - Kiss My Apps

Kiss My Apps is a platform company uniting 7 product verticals and 30+ AI-first products with over 100 million users, featuring an in-house ecosystem of analytics, payment, and marketing developments. KMA products are global leaders in utilities, lifestyle, and health & fitness niches—such as AI Remodel, Printer, Botan, and others, topping App Store charts.

We are looking for a Middle User Acquisition Manager (Google Ads) to develop the traffic acquisition direction for Lynsify—an AI-driven B2C app in the fast-growing AI photo editing niche. This is the first Google User Acquisition Manager role in the unit with a growth path to Lead.

Your Responsibilities

• Optimize current Google Ads campaigns to improve product performance.
• Launch and scale new types of advertising campaigns (Demand Gen, Performance Max, etc.).
• Analyze campaign effectiveness using key marketing and product metrics.
• Search for new traffic scaling strategies.
• Collaborate with product and analytics teams to evaluate traffic quality and marketing impact on product metrics.
• Generate new ideas and hypotheses for product development and test new approaches.
• Interact with the Google team: utilize best practices, test new ad products, and apply Google's internal research.
• Analyze competitors, find effective market practices, and adapt them for our products.

What We Expect From You

• 1+ year of experience in performance marketing.
• Practical experience in traffic acquisition through Google Ads.
• Mandatory experience with Search campaigns.
• Experience with Tableau.
• Experience with AppsFlyer or other Mobile Measurement Platforms (MMP).
• Experience with Amplitude or other product analytics systems.
• Strong understanding of marketing and product metrics.
• High analytical skills and critical thinking.
• Result-oriented mindset with the ability to independently find solutions.
• Proactivity, autonomy, and readiness to take ownership of the direction.
• High energy, desire to learn and develop quickly.
• Ambition and drive to scale your own impact alongside the product.

Nice to Have

• Experience with UAC or Demand Gen campaigns.
• Experience with web-to-app traffic acquisition.
• Experience with Google Analytics.
• B2+ level in English for communication with external partners and the Google team.

What We Offer

• Flexible work format: fully remote from anywhere in the world, with access to our offices in Kyiv or Warsaw if desired.
• Conditions that let you focus on performance: competitive compensation matching your skills and experience, plus hardware provided regardless of location.
• Career growth through action: 80%+ of all leads at Kiss My Apps 2–3-years ago were switchers; your impact is determined by how fast you learn and take ownership.
• Team activities: online yoga classes twice a week to support mental health.
• Professional development: internal English speaking clubs with native speakers, opportunities to speak at internal/external events, and an annual budget covering up to 50% of professional conferences and educational events.
• Flexible benefits package: fixed annual budget to cover 50% of health insurance, psychotherapy, sports, or dentistry, plus 40 days of paid time off and sick leave without date restrictions.
• Reliable support: necessary equipment for uninterrupted work, systematic support for Defense Forces, and participation in Ukraine recovery initiatives.

Hiring Process

• Intro with recruiter
• Test assignment
• Technical interview
• Final interview