Senior Performance Video Creative - Consumer

About Kraken

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Team

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative, and web design, turning growth strategy into creative that converts across paid, owned, and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and our regional leads, holding the line on brand and messaging quality on everything that ships.

The Opportunity

As our Senior Performance Video Creative, you will concept, produce, and ship paid video for Kraken and Krak. You ideate, generate, edit, and ship, treating generative AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set, bringing a real feel for what people stop on, share, and screenshot.

You report to the Creative Lead, Consumer Creative & Design, who provides direction, feedback, and cover in reviews. This is a senior individual contributor role with no direct reports focused on craft and speed leadership.

Responsibilities

• Own paid video for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit, and X, building to each platform’s specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross-format sets.
• Produce AI-generated and AI-assisted video, keeping your tooling current as models change and building repeatable workflows for the team.
• Bring culturally timely, internet-native concepts to briefs, including experimental concepts alongside BAU work.
• Version and localize video at scale across markets, languages, formats, and regulatory requirements (typically managing roughly a dozen workstreams at once).
• Build creative with testing in mind, interpreting performance marketing results (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS) to iterate on hooks, concepts, and cuts.
• Flex into AI-assisted paid static creative when needed, working from brand baselines.
• Partner with Product Marketing, compliance, and regional teams to secure approvals while preserving creative intent.
• Maintain a high craft bar and ensure working files are organized for team collaboration.

What You Bring

• 5+ years in performance video creative within a high-volume in-house team or performance agency (fintech, crypto, gaming, or regulated categories preferred).
• A portfolio submitted with your application demonstrating paid video work with objectives and results, including full video cuts, AI-generated/assisted pieces with tooling notes, and a tested concept with performance data explanations.
• Strong end-to-end video production skills from concept to finished, sound-designed cut.
• High-level command of generative AI video and image tooling with shipped work to demonstrate.
• Platform-native instincts across Meta, TikTok, and YouTube.
• Experience within a structured creative testing program and fluency in performance metrics.
• Fluency in internet and meme culture with strong comedic instincts.
• Fast turnarounds, comfortable with iterative review rounds and late changes.
• Comfort working within regulatory constraints (risk warnings, disclaimers, market-specific requirements).
• Solid copywriting instincts for scripts and on-screen text focused on clear, plain language.