Senior Performance Video Creative - Consumer

About Payward & Kraken

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building modern, globally accessible financial infrastructure platforms to advance an open financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services.

The Team

Kraken’s Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative, and web design, turning growth strategy into creative that converts across paid, owned, and organic surfaces.

The Opportunity

As our Senior Performance Video Creative, you will concept, produce, and ship paid video for Kraken and Krak. You ideate, generate, edit, and ship, treating generative AI as a core production method rather than a novelty. You take a project from idea to a finished, approved, multi-market asset set with a deep understanding of what stops viewers mid-scroll.

This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design. Senior here means craft and speed leadership: setting the bar for paid video, building AI-enabled processes, and mentoring others.

Key Responsibilities

• Own paid video for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
• Build native video assets for channels like Meta, TikTok, YouTube, LinkedIn, Reddit, and X.
• Concept and cut performance video so campaigns ship as complete cross-format sets.
• Produce AI-generated and AI-assisted video, keeping your tooling current as models evolve and building repeatable workflows for the team.
• Pitch culturally timely, internet-native concepts alongside core business-as-usual work.
• Version and localize video at scale across markets, languages, formats, and regulatory requirements.
• Build creative with testing in mind, reading performance results (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS) to iterate on winning concepts.
• Flex into AI-assisted paid static creative when required.
• Partner with Product Marketing, Legal, Compliance, and Regional teams to secure approvals without sacrificing creative intent.

What You Bring

• Experience: 5+ years in performance video creative within a high-volume in-house team or performance agency (fintech, crypto, gaming, or regulated categories preferred).
• Portfolio Required: Paid video work showcasing briefs/objectives and performance results where possible. Must include 2-3 full video cuts, at least 1 AI-assisted piece with tooling notes, and 1 tested creative concept with performance insights.
• Technical Skills: Complete video production skills from concept to finished, sound-designed cut. High-level command of generative AI video and image tooling.
• Platform Expertise: Native instincts across Meta, TikTok, and YouTube, with deep knowledge of spec requirements and platform nuance.
• Testing Fluency: Comfortable reading performance metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS) and translating data into new creative iterations.
• Cultural Awareness: Deep fluency in internet and meme culture with strong comedic timing.
• Adaptability: Speed without sloppiness; comfortable with quick turnarounds, tight feedback loops, and regulatory constraints.
• Copywriting: Solid copy instincts for scripts and on-screen text — clear, concise, value-first, and jargon-free.