Sr. Creative Designer (Performance Marketing) - Static & Motion

About Payward and Kraken

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks, has spent 15 years building one of the most modern and globally accessible financial infrastructure platforms. Their mission is to advance an open, global financial system.

Before applying, explore Kraken's culture page to understand their values and work approach.

About the Team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally. It offers spot trading, margin, futures, staking, and OTC services, with products for both individual and institutional clients.

Kraken's Consumer Creative & Design team handles end-to-end creative execution for Kraken Consumer and Krak. Their disciplines include performance ad creative, static and 3D design, motion design, AI video creative, and web design. They translate growth strategy into converting creative across paid, owned, and organic channels, collaborating closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and regional leads to maintain brand and messaging quality.

The Opportunity

As a Senior Performance Creative, you will concept, produce, and ship paid creative for Kraken Consumer and Krak. While paid static is central to this role, Kraken is seeking a hybrid talent who can also ideate and create performance video and utilize generative AI as a core production method. You will manage projects from idea to finished, approved, multi-market asset sets, demonstrating a strong understanding of what captures audience attention.

You will report to the Creative Lead, Consumer Creative & Design, receiving direction, feedback, and support. This is a senior individual contributor role with no direct reports. "Senior" here signifies leadership in craft and automation: setting the standard for paid static, working with AI-enabled processes, collaborating with other Krakenites, and serving as a go-to expert for performance creative questions.

Responsibilities

• Own paid static for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit, and X, understanding platform-specific winning strategies and native feel.
• Concept and cut performance video to ensure campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5.
• Produce AI-generated and AI-assisted video and imagery, discerning when AI is the most efficient route to effective ads.
• Bring innovative ideas to briefs, pitching culturally timely, internet-native concepts and developing successful ones into reusable creative pillars.
• Version and localize at scale across markets, languages, formats, and regulatory requirements, managing roughly a dozen concurrent workstreams monthly.
• Build creative specifically designed for testing. While Performance Marketing handles test design and readouts, you will own the creative response: analyzing results, forming insights on winning variants, and applying these to subsequent rounds of hooks, concepts, and cuts.
• Partner with Product Marketing, compliance, and regional teams to secure work approval without compromising the original idea.
• Maintain a high craft bar for your own work and keep files organized for collaborative use.

Qualifications

• 5+ years of experience in performance creative within a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming, or another regulated category.
• A compelling portfolio submitted with your application, showcasing paid static work (with brief/objective and results where possible), two to three full video cuts, at least one AI-generated or AI-assisted piece (with a note on tooling vs. personal contribution), and one tested concept with data insights and changes made.
• Proficiency in layout, hierarchy, type, and composition that remains effective at thumbnail size, in-feed, and across multiple languages.
• Platform-native instincts across Meta, TikTok, and YouTube, with the ability to explain why the same idea requires different builds for each.
• Strong video skills, from concept development to finished, sound-designed cuts.
• High-level command of generative AI video and image tooling, with demonstrable shipped work.
• Experience within a structured creative testing program. Fluency in metrics like thumb-stop rate, hook rate, CTR, CVR, CPA, and ROAS, with the ability to identify winners and translate test results into creative decisions.
• Fluency in internet and meme culture, possessing comedic timing and an instinct for what is becoming dated.
• Ability to work quickly without sacrificing quality, comfortable with fast turnarounds, multiple review rounds, and late changes.
• Comfort working within regulatory constraints, designing layouts that accommodate risk warnings and market-specific requirements.
• Solid copywriting instinct: plain language, value-first, no hype, and no jargon.
• Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop), alongside strong generative AI skills.
• Curiosity about investing and crypto, with the ability to make the space understandable to others.