Sr. Creative Designer (Performance Marketing) - Static & Motion

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The Team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, static and 3D design, motion design, AI video creative and web design, turning growth strategy into creative that converts across paid, owned and organic surfaces.

The Opportunity

As our Senior Performance Creative, you concept, produce and ship paid creative for Kraken Consumer and Krak. Paid static is the center of the role, but we're hiring a hybrid rather than a specialist: this means you also ideate and create performance video and treat gen AI as a core production method rather than a novelty.

This is a senior individual contributor role reporting to the Creative Lead, Consumer Creative & Design. You set the bar for paid static on the team, work with AI enabled processes, and collaborate closely with cross-functional partners.

Responsibilities

• Own paid static for Kraken Consumer across product launches, campaigns, promotions and always-on activity.
• Build for channels like Meta, TikTok, YouTube, LinkedIn, Reddit and X according to platform specs and native feel.
• Concept and cut performance video so campaigns ship as complete cross-format sets, from 9:16 sound-on to static-adjacent 1:1 and 4:5.
• Produce AI-generated and AI-assisted video and imagery as an efficient production route.
• Pitch culturally timely, internet-native concepts and build winners into reusable creative pillars.
• Version and localize at scale across markets, languages, formats and regulatory requirements.
• Build creative designed to be tested, reading results to form a point of view for subsequent rounds of hooks, concepts and cuts.
• Partner with Product Marketing, compliance and regional teams to secure approvals.
• Maintain a high craft bar and organized files for collaborative workflows.

What You'll Bring

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category.
• A portfolio showcasing paid static, full video cuts, AI-generated/assisted work, and performance case studies.
• Strong layout, hierarchy, type and composition skills that scale across languages and thumbnail sizes.
• Platform-native instincts across Meta, TikTok and YouTube.
• Real video skills, from concept to finished, sound-designed cut.
• High-level command of gen AI video and image tooling.
• Experience inside a structured creative testing program, fluent in metrics like thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS.
• Fluency in internet and meme culture with comedic timing.
• Speed, adaptability, and comfort working within regulatory and compliance constraints.
• Solid copywriting instinct prioritizing plain language and value.
• Proficiency in Figma and Adobe CC (After Effects, Premiere, Photoshop) alongside genAI skills.
• Curiosity about investing and crypto.