Sr. Performance Marketing Manager, Growth Systems - Kraken

About Kraken

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Team

Performance marketing at Kraken is being rebuilt from the ground up. Manual bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result.

As Sr. Performance Marketing Manager, Growth Systems, you bring deep paid growth expertise and apply it to the systems replacing manual execution. Your job is to define the logic: what signals matter, what decisions should be automated, what guardrails must exist, and what the creative feedback loop looks like across paid channels. The engineers build what you spec. The agents run what you design.

While your primary focus is performance and paid growth, you will also contribute to automating other growth levers, including CRO, incentives, referrals, and cross-channel workflows, as the engine expands. The domain expertise is your anchor. The systems thinking is what scales it.

The Opportunity

• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before data confirms it
• QA agent outputs, review system production, identify where it falls short, and define corrections that improve it
• Monitor workflow performance and continuously improve; the system compounds with your input and does not run itself
• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation, geo-level channel mix optimization, and audience signal processing
• Work directly with the engineering build team to translate workflow specs into working agent automations
• Define knowledge base inputs for paid growth agents, including rules, guardrails, and campaign logic to codify and keep current
• Extend systems thinking to other growth levers, including CRO, incentives, referrals, and lifecycle marketing

What You Bring

• 8+ years in performance or paid growth, having run campaigns at scale across major paid channels with deep mechanical understanding
• Deep expertise across core paid channels (Meta, Google/YouTube, TikTok, Apple Search Ads, programmatic/DSPs) rather than just generic familiarity
• Comfort with data, ability to read performance dashboards, extract signal from noise, and define agent optimization targets
• Strong written communication skills; your workflow specs serve as the blueprints engineers build from
• Systems thinking mindset, with the ability to map growth workflows as triggers, decisions, actions, and measurements
• Prompt engineering curiosity, with a willingness to learn how to communicate precisely with AI systems
• High agency with an autonomous approach to scoping and executing work

Nice to Haves

• Experience with marketing automation, CRM, or lifecycle messaging systems
• Exposure to A/B testing and experimentation frameworks
• Background in fintech, consumer financial products, or regulated industries
• Hands-on experience with workflow automation or no-code orchestration tools