Sr. Performance Marketing Manager, Growth Systems - Kraken

About Kraken

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Team

Performance marketing at Kraken is being rebuilt from the ground up. Manual bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result.

As Sr. Performance Marketing Manager, Growth Systems, you bring deep paid growth expertise and apply it to the systems replacing manual execution. Your job is to define the logic: what signals matter, what decisions should be automated, what guardrails must exist, and what the creative feedback loop looks like across paid channels. The engineers build what you spec. The agents run what you design.

While your primary focus is performance and paid growth, you will also contribute to automating other growth levers, including CRO, incentives, referrals, and cross-channel workflows, as the engine expands.

The Opportunity

• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it.
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it.
• Monitor workflow performance and continuously improve; the system compounds with your input and does not run itself.
• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation, geo-level channel mix optimization, and audience signal processing.
• Work directly with the build team to translate workflow specs into working agent automations.
• Define knowledge base inputs for paid growth agents, including rules, guardrails, and campaign logic to codify and keep current.
• Extend systems thinking to other growth levers such as CRO, incentives, referrals, and lifecycle marketing as the engine expands.

What You Bring

• 8+ years in performance or paid growth, having run campaigns at scale across major paid channels with deep mechanical understanding.
• Deep expertise across core paid channels (Meta, Google/YouTube, TikTok, Apple Search Ads, programmatic/DSPs).
• Comfort with data: ability to read a performance dashboard, interpret signal from noise, and define what an agent should optimize for.
• Strong written communication skills to author clear workflow specs for engineering teams.
• Systems thinking: ability to map growth workflows as a series of triggers, decisions, actions, and measurements.
• Prompt engineering curiosity and willingness to learn how to communicate with AI systems precisely.
• High agency with a track record of self-directed execution.