Building the Future of Open Finance

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The Team

Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, 2D and 3D design, motion design, AI video creative and web design. We turn growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, holding the line on brand and messaging quality on everything that ships.

The Opportunity

As our Staff Brand Designer, you come to the table with a strong design vision and set the visual standard for Kraken. You design static and 3D work for launches, campaigns and always-on activity, making sure it looks like one brand wherever someone meets it. You can take a brief or proactive idea to a finished, approved asset set, and you're equally comfortable building a clean, systemized layout in Figma and modeling and rendering a hero 3D asset in Cinema 4D.

You report to the Creative Lead, Consumer Creative & Design. This is a senior individual contributor role with no direct reports. You set the bar for brand and 3D quality on the team, build systems others can work from, and serve as the go-to person for design questions.

What You'll Do

• Design static 2D and 3D creative for Kraken Consumer and Krak across product launches, campaigns, promotions and always-on activity.
• Concept, model, light, texture and render 3D assets in Cinema 4D, from hero visuals to reusable asset libraries and templates.
• Apply and extend the Kraken Consumer brand across surfaces (organic social, lifecycle, web, illustration, and key visual updates).
• Design initiative-specific work, including distinct looks and partner-branded assets for launches like IPOs, and purpose-built illustration for go-to-market moments.
• Build scalable systems: Figma component libraries, marketing templates and modular campaign kits with localization-ready layouts.
• Use AI-assisted production as a core part of the workflow when appropriate.
• Bring ideas to briefs, pushing back with a point of view when a brief is unclear or can be strengthened.
• Version and localize work across markets, languages and formats.
• Partner with Product Marketing, compliance and regional teams to secure approvals.
• Collaborate closely with motion, web, performance and AI video designers.
• Maintain a high craft bar and give clear, constructive feedback on others' work.

What You'll Bring

• 7+ years of brand, static and 3D design experience at a high-volume in-house team or agency (fintech, crypto or regulated category experience is a plus).
• A portfolio showcasing brand and static work, at least one 3D piece with a process note, adapted multi-format/market work, and a system/template set.
• Command of Cinema 4D and surrounding 3D workflows (modeling, lighting, materials, rendering).
• Expert-level Figma skills (components, auto layout, variables).
• Strong layout, hierarchy, type and composition that hold up at small sizes and in multiple languages.
• Hands-on experience with AI-assisted production tools.
• Comfort working inside regulatory constraints (risk warnings, disclaimers).
• Working fluency in Adobe CC (Photoshop, Illustrator, After Effects).
• Ability to deliver fast turnarounds through multiple review rounds.
• Strong instinct for plain language and clear communication.
• Curiosity about investing and crypto.