Creative Director - Brand Narrative

At Mercury, we look for creative thinking that finds a compelling idea inside something complex, then brings together the people and crafts that make it unforgettable.

We’re looking for a Creative Director to build and lead Brand Narrative, a new team within Brand Creative. You’ll turn company strategy, product truths, customer insight, and cultural observations into original concepts for our most important launches, campaigns, and brand moments. You’ll originate ideas yourself and stay closely involved as they become finished work.

Your background might be in art direction, design, or copywriting. What matters is your ability to develop exceptional concepts, recognize the best idea wherever it comes from, and bring the whole creative studio together to make it real. Whatever your starting discipline, you’ll bring deep experience in film-led storytelling.

You’ll lead Brand Narrative in close creative partnership with your peers leading Brand Design and Writing. You’ll also shape what Brand Narrative becomes by building its culture, developing its people, and establishing ways of working that make the entire studio more creatively ambitious.

What You'll Do

In your first year, your focus will be roughly 70% leading creative development for our highest-priority launches and campaigns, and 30% building the Brand Narrative function.

• Originate and lead big creative ideas: Partner with Product Marketing and Brand Marketing on the brief, then turn the agreed audience, opportunity, and product proof into original creative concepts across film, social, out-of-home, digital, experiences, and partnerships.
• Bring ambitious concepts to life: Work side by side with Brand Design and Writing leads and their teams from early exploration through delivery. Stay hands-on and collaborate closely with Motion and Production throughout.
• Build audience and distribution thinking into the idea: Shape concepts around how people will discover, watch, and share the work across channels and viewing contexts.
• Push beyond the first good answer: Lead thoughtful concept development and critique. Use rough scripts, prototypes, and AI tools to test ideas quickly and move the strongest work forward.
• Find proactive opportunities: Bring curiosity about Mercury’s products, customers, and the wider world to develop concepts before a brief arrives.
• Help decide where creative ambition matters most: Partner early with PMM, Brand Marketing, Product Design, Comms, and Insights to identify high-investment moments.
• Build and lead Brand Narrative: Define the team’s purpose, priorities, creative standards, and ways of working. Hire, coach, and develop team members.
• Foster a collaborative culture: Create an environment for experimentation, honest feedback, and shared ownership across disciplines.
• Build practices that strengthen the work: Establish clear workflows from insight to execution and build relationships with external creative partners and agencies.

What You'll Bring

• Strong creative foundation: Background in art direction, design, or copywriting with a portfolio showing original concepts executed across multiple formats.
• Deep film experience: Proven track record of developing film-led ideas from concept through production, with strong instincts for story, scripts, performance, pacing, and sound.
• Multidisciplinary collaboration: Experience leading ambitious work alongside design and writing peers, navigating creative disagreements constructively.
• Taste and product curiosity: Ability to parse complex business or product topics, find human truths, and communicate them clearly and memorably.
• People and team leadership: Proven ability to coach creative talent, set high standards, and establish team culture.
• Clear communication: Capability to pitch ambitious concepts to leadership, navigate competing feedback, and move work forward effectively.