Business Development Representative (BDR) - Lob

About Lob

Lob was founded in 2013 by technical co-founders with a vision to connect the world one mailbox at a time. Today, we're transforming the way businesses use direct mail and bringing the power of technology to a traditionally manual channel.

Our modern logistics and fulfillment engine helps businesses build and scale high-quality, personalized direct mail programs without the operational burden. As we grow to meet the evolving needs of our customers and expand our product offerings, we’re building a team to shape the future of direct mail.

About the Role

The Business Development Representative (BDR) will raise awareness and generate interest for Lob through cold calling, emails, and social outreach to prospective customers. This is a unique role as we scale our BDR organization, where you will have the opportunity to help bring our outbound GTM motion from 0->1 and have a major input on how we evolve the BDR motion.

The ideal candidate is customer-obsessed, personable, and highly self-motivated to continuously improve their outbound strategy.

Key Responsibilities

• Build awareness and interest for Lob through cold calling, emails, and social outreach.
• Develop a deep understanding of Lob’s products and effectively communicate their benefits to prospects.
• Build and tailor outreach to prospects, developing effective strategies to educate and convert them.
• Organize and implement a multi-channel strategy, maximizing outreach efforts across calls, emails, and social messaging.
• Schedule meetings on Account Executives' calendars and support initial meetings and outreach.
• Ensure all activities are accurately logged and tracked.

What You Will Bring

• Enthusiasm for prospect outreach: Excited by the idea of engaging with prospects to solve their business problems via cold calls and emails.
• Work ethic: Relentless drive for excellence and a positive attitude to meet and exceed daily activity requirements while staying productive and focused.
• Adaptability and continuous improvement: Willingness to utilize available tools and continuously test and improve processes. Organized, efficient, and creative in developing outreach sequences.
• Systems thinking: Ability to hit activity targets while building a structured system to prioritize key accounts and tailor engagement.
• Autonomy: Self-starter mindset with the ability to build and manage an effective outreach cadence.

Qualifications

• 2-3+ years of progressively responsible business development or inside sales experience.
• High school diploma or equivalent.

Compensation & Remote Eligibility

• Annual Base Salary: $57,500 - $60,000
• Variable Pay: $34,500 - $40,000
• Equity: RSUs included as part of overall compensation package.

Lob offers remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, MT, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA.