APAC Campaigns & Content Lead - Notion

About Notion

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. From building a business’s system of record to making and managing AI agents, we care deeply about giving our customers more time for their life’s work.

About The Role

You’ll own APAC campaigns and content strategy and execution to drive awareness, engagement, and qualified pipeline. You will bring global campaigns and product launches into APAC by working with the local APAC marketing team. In addition to adapting global campaigns, you will create new campaigns from scratch and help scale them out globally if successful in APAC. These are full integrated campaigns where you own everything from strategy, channel mix, content, messaging, and execution.

This role is based in Sydney and reports to the APAC Head of Marketing, partnering closely with APAC regional and global marketing teams.

Note: Notion requires all team members to work from the office on Mondays and Thursdays (Anchor Days).

What You'll Achieve

• Lead APAC integrated campaigns from brief to launch to retro: positioning, messaging, channel plan, asset plan, and timeline management across priority markets.
• Own diverse campaign types across product launches, demand generation, and brand campaigns.
• Define content strategy, narrative, and key messaging for each campaign, aligned to global positioning and regional insights.
• Own the content plan and production of core campaign assets.
• Build and maintain modular messaging toolkits for localization and reuse across markets (especially Japan), ensuring cultural fluency.
• Deliver sales enablement content tied to campaigns (one-pagers, pitch decks, customer stories, talk tracks) to drive pipeline creation and conversion.
• Create local creative assets needed for APAC campaigns.
• Partner with country and regional marketers to project plan and roll out campaigns.
• Bring global campaigns to APAC and package up successful regional campaigns for global rollout.
• Own campaign performance reporting and learnings: synthesize insights, recommend optimizations, and share clear readouts with regional and global stakeholders.
• Establish an AI-forward campaigns and content operating system.

Skills You'll Need to Bring

• Proven experience leading B2B integrated campaigns and content programs in APAC, with strong judgment on market-specific nuance across segments.
• Excellent messaging and storytelling skills with the ability to turn product value into clear narratives, positioning, and multi-asset campaign copy.
• Strong program management capabilities to run multi-stakeholder launches with tight timelines, clear briefs, and high-quality deliverables.
• Deep localization sensibility for APAC, especially high-context markets such as Japan, avoiding direct translation pitfalls.
• Strong familiarity with the APAC marketing and sales tech stack and measurement: Salesforce, Marketo or Customer.io, web analytics, UTM hygiene, and campaign reporting.
• Extremely AI-forward mindset: actively adopting and operationalizing AI to improve speed, quality, and consistency across research, ideation, versioning, and reporting.

Nice to Haves

• Active Notion user.
• Experience across B2C campaigns.
• Experience in SaaS or technology companies.