Product Marketing Manager - Nylas

The Company

At Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide APIs that streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.

Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications.

The Team

The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market. We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation.

The Role

We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.

What You’ll Do

• Customer Insights & Voice of Customer: Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows. Conduct regular interviews with customers, prospects, and churned accounts.
• Customer Advisory Program: Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team.
• Customer Stories & Proof Points: Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value.
• Competitive Intelligence & Battlecards: Drive ongoing competitive analysis across direct and adjacent players, building battlecards and objection-handling frameworks.
• Customer Adoption & Lifecycle Programs: Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle.
• Customer Enablement & Education: Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources.
• Growth and Demand Focus: Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback.
• Performance Metrics & Optimization: Define key success metrics, analyze performance data, and refine marketing strategies based on insights.

What You Must Bring

• Experience: 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
• AI-Obsessed: Deep proficiency with AI tools for research, content, and workflows.
• Strategic Leadership: Proven ability to develop and execute go-to-market strategies at scale.
• Technical Acumen: Strong understanding of APIs, developer ecosystems, and cloud-based platforms.
• Sales & GTM Collaboration: Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
• Analytical & Data-Driven: Expertise in market research, customer insights, and performance analytics.
• Communication & Storytelling: Exceptional written and verbal communication skills.
• Cross-Functional Influence: Ability to work across departments and influence senior stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.