Senior Manager, Nymbus Marketing - Nymbus

Nymbus isn’t just a leader in fintech; we’re a community of innovators passionate about reimagining banking. Our award-winning modern core platform and cloud-based technology serve as the backbone for financial institutions eager to modernize and excel. We operate with an AI-first mindset across our business, continuously improving how we work and the value we deliver to our clients.

Position Summary

Nymbus does not sell into a mass market. Our buyers are executive leadership and boards of banks and credit unions—a finite, largely nameable list of executives who do not make vendor decisions on a hunch. Winning in this market comes from building trust, proof, and nurturing centers of influence.

The Senior Manager Nymbus Marketing owns the points of influence that actually move this buyer, with a primary focus on analyst and consultant relations, PR and industry press, and account-based marketing to a named target list. Reporting to the Chief Strategy & Marketing Officer, you’ll also manage our Events Manager, since peer conferences and roundtables are one of the highest-trust channels we have.

Objectives of the Role

• Build and run a regular analyst and consultant briefing cadence with the firm’s bank and credit union leadership and key decision-makers.
• Direct external communications and industry press relations, ensuring Nymbus is credibly positioned in the specific trade publications that influence our target buyers.
• Build a named-account marketing engine tied directly to Sales’ target list, reinforced by customer and peer advocacy and a clear product narrative.
• Translate our modern banking platform capability in partnership with Product, acting as an advocate for how our products are positioned through focused campaigns.
• Establish and oversee a marketing technology architecture tailored to a high-value, relationship-centric, named-account lead generation strategy.

Essential Responsibilities

Analyst & Consultant Relations

• Own relationships with the analysts and consultants bank and credit union boards consult before a vendor decision.
• Build and run a regular briefing cadence; prepare executive briefing and marketing materials with the CSMO and CEO.
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority.
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.
• Regularly audit marketing content for accuracy and relevance to mitigate credibility risks.

PR, Communications & Industry Press

• Own external communications strategy with a focus on trade press.
• Draft press releases, executive communications, and customer announcements.
• Build direct relationships with reporters and editors who cover bank/CU technology.
• Collaborate with the Product team to define the product marketing narrative and competitive landscape.

Account-Based & Named-Account Marketing

• Build and run marketing programs and campaigns against Nymbus's named target list.
• Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward.
• Collaborate with Client Partnership and Sales to build reference and advocacy programs.
• Design pre- and post-event campaign activations for peer conferences and roundtables.

Marketing Operations & Team Leadership

• Own day-to-day management of a marketing budget with CSMO sign-off.
• Coordinate agency and freelance partners.
• Select, build, and maintain the marketing technology stack appropriate to a named-account model.
• Track, measure, and report on marketing performance across all channels and initiatives.
• Lead and develop the Events Manager.

AI-Driven Innovation

• Integrate AI tools actively into strategic planning and daily workflow (market research, audience insights, creative testing, performance analysis, competitive intelligence).
• Champion new platform capabilities and automation opportunities that create strategic advantage.

Qualifications

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market (fintech, banking technology, enterprise SaaS, insurance).
• Demonstrated ownership of analyst relations and/or industry press relationships.
• Account-based marketing experience against a defined, named target list.
• Comfort operating as a generalist, shifting focus across functions as strategy requires.
• Strong executive communication skills, comfortable drafting for an executive audience.
• Experience selecting and standing up marketing technology from scratch or reconfiguring an existing stack is a plus.
• Cross-functional fluency working with Sales, Product, and Executive Leadership.
• Prior experience managing at least one direct report is a plus.

Work Environment

Nymbus is a remote-first company. Occasional travel may be required for client engagements, team planning sessions, or project activities. Working hours primarily align with the Eastern Time Zone; candidates located in the Eastern or Central time zones are preferred.