Senior Product Marketing Manager - Ontra

About Ontra

Ontra is the leader in AI-powered solutions for the private markets. Powered by industry-leading AI, data from over 2 million contracts, and a global network of legal professionals, Ontra automates critical private market workflows across the fund lifecycle. Trusted by more than 1,000 global GPs, investment banks, law firms, and advisors, Ontra helps firms focus on what’s important.

About the Role

Ontra is seeking a Senior Product Marketing Manager, focused on AI-Native Legal Services, to join our Product Marketing team. This role reports to our Director of Product Marketing.

This role owns the legal buyer ecosystem, workflows, positioning, and outcomes associated with routine commercial and transactional contracts, including NDAs, non-reliance letters, engagement letters, vendor contracts, and joinders. You will be the go-to expert for our combined AI + expert service that pairs AI-powered automation and the judgement of human experts.

We're looking for someone excited to own go-to-market strategy and to influence product and services direction across the portfolio. This is a high-impact, high-visibility role at the intersection of strategy and execution, sitting at the center of Product, Services, Sales, Marketing, and Enablement.

What You’ll Do

• Product & Market Expertise: Develop a deep understanding of the private equity ecosystem, contract automation, competitive landscape, and customer pain points. Synthesize market intelligence to influence product roadmap priorities.
• Go-to-Market Leadership: Lead GTM planning and execution for Contract Automation Services and adjacent offerings—from positioning and messaging to launch coordination, sales enablement, and pricing/packaging programs.
• Messaging & Positioning: Craft differentiated, persona-driven messaging that translates offerings into business value for buyers across the private equity ecosystem.
• Cross-Functional Collaboration: Partner closely with Product, Sales, Marketing, and Enablement to bring new capabilities to market and drive pipeline.
• Revenue Programs: Own the revenue of your portfolio through insight-led programs, competitive positioning, win/loss analysis, and buyer journey optimization.
• Pricing & Packaging: Refine pricing models and packaging structures that reflect customer value, support deal velocity, and unlock expansion revenue.
• Internal Evangelism: Serve as the go-to internal expert, enabling Sales and Customer Success with the knowledge, tools, and narratives to win and retain customers.

What You’ll Bring

• Experience: 7+ years of product marketing or related experience, ideally spanning both B2B SaaS and services-oriented offerings.
• Industry Exposure: Private Equity or Big Law marketing experience preferred, but not required.
• AI Fluency: Familiarity with the AI landscape and an experimental, test-and-learn mindset.
• Target Audience Expertise: Experience marketing to legal, financial services, or enterprise buyers (GCs, Legal Ops, deal teams).
• Go-to-Market Leadership: Proven ability to own GTM strategy end-to-end.
• Storytelling: Strong instincts for storytelling, translating complex technical capabilities into sharp narratives.
• Execution Mindset: Equal comfort operating at the strategic level and rolling up your sleeves to execute.

Benefits Snapshot

• Remote-first working policy with office hubs in NYC, Santa Barbara, and London
• Twice yearly team offsites for in-person collaboration
• Paid flexible time off policy and paid parental leave
• Monthly phone and internet reimbursement
• Company-sponsored learning and development resources and professional development budgets
• Comprehensive medical, dental, and vision insurance options