Director of Product Marketing - PandaDoc

About the Role

PandaDoc is looking for a Director of Product Marketing to own the function: strategy, team, narrative, and execution. You will shape how PandaDoc shows up in the market as we build toward an AI-powered, agentic future, working deeply with Product, Sales, and Marketing teams.

This is a fully remote, US-based role reporting directly to the SVP of Marketing.

Responsibilities

• Build and lead a world-class PMM team: Manage, coach, and develop high-performing PMMs.
• Define where we play and how we win: Set TAM, sharpen target markets, and develop go-to-market strategies that drive pipeline and revenue.
• Own our narrative: Craft and sharpen messaging and positioning, specifically for AI-powered capabilities and agentic workflows.
• Operate AI-first: Utilize AI tools natively for research, competitive analysis, content creation, and launch planning.
• Be the voice of the customer: Engage directly with customers and prospects to influence the product roadmap.
• Partner deeply with Product: Influence roadmap decisions and translate complex capabilities into compelling launches.
• Create content that converts: Partner with Brand Marketing to build a content strategy across the full buyer journey.
• Arm Sales and CX to win: Equip teams with messaging, competitive tools, and enablement materials to improve win rates.
• Enable our partner ecosystem: Provide partners with the materials and training needed to sell PandaDoc effectively.

Requirements

• 10+ years in marketing, with at least 5 years in B2B SaaS product marketing.
• Proven experience leading a PMM team.
• Track record of marketing AI-powered products to both technical and non-technical buyers.
• Proficiency in using AI tools (LLMs, research tools) in daily workflows.
• Strong data fluency and ability to set/track measurable goals.
• Demonstrated ability to influence product roadmaps and sales teams cross-functionally.
• Ability to distill complex concepts into clear, compelling messaging.

Benefits

• An honest, open culture emphasizing feedback and professional development.
• Opportunity to work with a global, distributed team.
• 6 self-care days per year.
• Monthly SPIF (sales contests) opportunities.
• Significant promotion opportunities.