
Percona is looking for someone who can own our technical voice across social and content channels—someone who reads a MySQL, PostgreSQL, or MongoDB changelog for fun, can turn an engineer's Slack message into a post developers actually stop scrolling for, and thinks in terms of a content strategy rather than a content calendar.
This role sits inside Engineering, not Marketing. You'll be embedded with the people doing the actual database work, sitting in on the same standups and design discussions, because that's where the content comes from.
What You Will Do
Social & Content Strategy
- Own the social media strategy end to end: channel priorities, content pillars, voice, cadence, and how success is measured.
- Translate real engineering work (patches, RFCs, performance benchmarks, incident postmortems, contributions upstream) into content developers and DBAs actually value (threads, technical breakdowns, short-form video, blog cross-posts).
- Build a repeatable system for sourcing content directly from engineering work in flight (release cycles, RFC discussions, on-call retros).
- Use AI-assisted tools for production (video, drafting, repurposing) without losing technical accuracy or authenticity.
- Define and track metrics that matter for a technical audience (engaged developers, not just impressions).
Embedded Technical Credibility
- Sit close enough to engineering to understand what's shipping and why by attending relevant standups, sprint reviews, or design discussions.
- Be genuinely fluent in open source database engineering conversations (MySQL, PostgreSQL, MongoDB internals, replication, performance tuning).
- Participate authentically in the communities you're writing for (forums, Slack/Discord, GitHub discussions).
- Push back on engineers' first drafts of an explanation when it's technically sloppy or won't land with the audience.
Community Signal
- Monitor community sentiment and conversation on social and community channels to inform what content to make next.
- Amplify contributor and community voices as part of the content strategy.
- Handle light moderation and engagement on owned channels as needed.
What You Have Done
- A demonstrated ability to go deep on technical subject matter and understand database/open-source engineering concepts accurately.
- A portfolio or track record of technical content (blog, social, video) aimed at developers or infrastructure/ops audiences.
- Experience owning a social strategy, from channel selection and content planning to measurement.
- Real, active participation in open source or developer communities.
- Strong short-form video creation skills, including on-camera presence.
- Excellent technical writing abilities to summarize complex engineering changes for a technical audience.
- Comfortable working directly with engineers as primary sources, day to day, as part of the team.
What Will Make You Stand Out
- Hands-on experience with MySQL, PostgreSQL, or MongoDB (as a user, DBA, or contributor).
- A history of contributing to open source projects (code, docs, or community).
- Prior experience embedded in or adjacent to an engineering team (DevRel, technical writing, or similar).
- Experience building a technical brand's presence from scratch.
Timezone overlap
UTC+0–+3
Benefits
Open to
Europe
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