Head of Content & Media - Alpaca

About Alpaca

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Your Role

At Alpaca, we believe every meaningful company initiative should become a scalable content opportunity. We don't treat content as a series of one-off announcements—we treat it as an engine.

We’re looking for a Head of Content & Media to build Alpaca into a leading media and lifestyle brand at the intersection of financial services, investing, technology, and global markets.

This person will build and lead our AI-first content engine while developing original media properties, including Alpaca’s podcast platform, video programming, executive-led content, and other recurring editorial franchises. The role is equal parts media strategist, content leader, operator, storyteller, and builder.

You’ll create the strategy, systems, workflows, and automation that transform product launches, customer wins, partnerships, podcasts, industry developments, and company milestones into compelling content across every channel. You will also establish a distinctive editorial voice and build an audience that looks to Alpaca for valuable insights, conversations, and perspectives on the future of financial services.

This is not a traditional content marketing role. You’re building the media and lifestyle brand and content flywheel that power Alpaca’s brand, thought leadership, customer education, audience growth, and commercial success. Business teams own their objectives, audiences, and core messaging; you own the media strategy and operating system that transform those inputs into high-quality content and scalable media programming.

What You'll Do

• Brand Strategy: Own the strategy and buildout of Alpaca as a recognized media brand, developing a differentiated editorial voice, recurring programming, and an engaged audience across financial services, investing, technology, and global markets.
• Content Engine: Manage the content team and build Alpaca’s AI-first content operating system, creating a content flywheel that turns every meaningful company initiative and industry conversation into a repeatable media opportunity.
• Podcast & Video Production: Build and own Alpaca’s podcast platform from the ground up, including its editorial direction, format, guest strategy, production, distribution, audience development, and performance. Develop programming featuring executives, customers, partners, industry leaders, and other influential voices.
• Editorial Franchises: Create original editorial franchises and repeatable content formats that audiences associate with Alpaca, spanning podcasts, video series, newsletters, interviews, research, events, and social content.
• Lifecycle Management: Own the complete content and media lifecycle, from editorial planning and production through publishing, distribution, audience growth, measurement, and continuous optimization.
• Cross-Functional Collaboration: Transform company initiatives into compelling content across all business and product lines by partnering closely with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership.
• AI & Automation: Leverage AI and automation to dramatically increase content velocity, consistency, quality, and scale across research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation.
• Distribution & Growth: Own Alpaca’s content distribution and audience-development strategy, expanding reach across owned, earned, executive, partner, and social channels.
• Executive Thought Leadership: Craft Alpaca’s executive thought leadership strategy and establish consistent, differentiated messaging across the founders and senior leadership team.
• Governance & Metrics: Establish content governance, editorial standards, production processes, asset-management systems, and performance-reporting methodologies. Define and track success across brand reach, audience growth, engagement, and contribution to company growth.

What We're Looking For

• Experience: 10+ years of content marketing experience, including 3+ years leading and building teams in a high-growth B2B technology or fintech environment.
• Storytelling: Outstanding storytelling and editorial judgment in pursuit of building trust with a global audience across multiple formats and channels.
• Execution: An exceptional operator who isn’t afraid to build the playbook.
• Tech Stack: Deep understanding and track record of leveraging AI-native content creation tools and marketing automation.
• Thought Leadership: Experience developing executive thought leadership and category-defining narratives.
• Analytical Mindset: Data-driven, with a focus on measuring business impact and cost efficiency rather than raw content output.
• Remote Collaboration: Comfortable collaborating remotely in an ambiguous, fast-moving environment.
• Communication: Clear communication—you can articulate your strategy, align stakeholder priorities, and listen openly to feedback.

Nice to Have

• Experience in fintech, financial services, developer tools, or other highly technical industries where making dense subject matter approachable without losing credibility is essential.
• Hands-on experience building podcast-first or multimedia content programs.
• Proven success standing up and leading a content team from an early stage.
• Familiarity with the developer and investing infrastructure ecosystem.

Success Looks Like

• All major company initiatives enter a repeatable content flywheel.
• Content moves from idea to publication in days, not weeks.
• Every source event produces high-quality assets across every relevant channel.
• AI and automation continuously improve speed, quality, and efficiency.
• Alpaca becomes the most reputable voice in developer infrastructure for investing.

Benefits & Perks

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card