GTM Strategy & Operations Lead - PropelAuth

About Us

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.

The Role

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across grocery and retail, healthcare, telecoms, financial services, and auto. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel.

We're looking for a GTM Strategy and Operations Lead! We're scaling revenue operations for a profitable marketplace - and we need someone who moves fast, thinks strategically, and is eager to provide proactive support to senior leaders.

You'll own the RevOps program end-to-end: embedding AI into our tech stack, surfacing insights that drive decisions, and serving as a trusted partner to the Customer Success and Business Development teams.

This is a high-visibility role on our Marketplace Strategy & Operations team, reporting to the Director of Strategy & Operations.

Here's how you'll impact the company

• Power GTM planning: Lead comp planning and goal-setting in partnership with Sales, CS, and the GM as we push toward our next growth milestone.
• Drive analytical rigor: Diagnose performance gaps with hypothesis-driven analysis, build dashboards that surface what actually matters, and make actionable recommendations.
• Own the GTM tech stack: Serve as our primary Salesforce admin and own the broader suite of tools that Sales and CS rely on - maintaining data integrity, driving adoption, and proactively identifying new tools (including AI-powered ones).
• Enable the team: Build processes that stick, standardize how we work across BD and CS, and establish AI usage guidelines that ensure consistency.

Requirements

• Experience: 3+ years in analytical roles supporting enterprise GTM teams (BizOps, Revenue Operations, Revenue Enablement, etc.). Experience at a growth-stage company (50-200 employees) strongly preferred.
• Analytical rigor: Take a hypothesis-driven approach, frame questions well, and deliver findings with clear logic and a point of view.
• Self-directed: Comfortable prioritizing in an ambiguous environment and picking up new tools quickly.
• AI fluency: Proactively explore ways to use AI tools to improve team workflows and GTM processes.
• Documentation: Materials are self-explanatory, well-structured, and formatted for the audience.
• GTM tech stack: Must be comfortable with or willing to learn and own Salesforce.

Benefits & Perks

• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn.
• 20 Days of PTO.
• 4% 401K match.
• $10k lifetime spend towards Carrot Fertility.
• Excellent Medical, Dental, and Vision options.
• Other health and mental health-focused benefits and perks.