Sr. Demand Generation Specialist - RainFocus

RainFocus is looking for an exceptional Sr. Demand Generation Specialist to join our rapidly growing team. We serve Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events through our industry-disrupting software platform.

About the Role

Our demand generation team plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards. This role also owns sponsorship operations for our annual user conference, INSIGHT.

Essential Responsibilities

• Understand RainFocus’ competitive landscape, customer needs, and event industry trends.
• Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion.
• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions.
• Champion brand consistency across all marketing channels and materials.
• Own the execution plan, timeline, and dependency management of approved campaigns.
• Support 1:1 and 1:many campaigns targeting named enterprise accounts.
• Pull and validate outbound email, nurture, and other channel metrics monthly.
• Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data.
• Own the development of internal resources that help drive alignment across departments, including process documentation.
• Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding.
• Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team.
• Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth.
• Utilize AI tools to build, simplify, and monitor automated workflows that eliminate manual processes.

Required Skills and Experience

• Bachelor's degree in marketing, communications, or a related field.
• 4+ years of experience in B2B marketing (account-based marketing or demand generation experience is a plus).
• Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus).
• Deep marketing automation fluency: building, segmenting, testing, and deploying email programs at volume without supervision.
• Ability to analyze campaign metrics to drive improvements in marketing tactics.
• Strong organizational skills, including driving multiple projects simultaneously with attention to detail.
• Data-driven, with a commitment to experimenting for measurable results.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Curiosity about AI and automation to reduce manual workloads.