Sr. Product Marketing Manager - Audience Engagement

RainFocus is in search of an exceptional Sr. Product Marketing Manager to own the go-to-market strategy for our core events platform.

Our rapidly-growing team serves Fortune 500 companies like Cisco, Oracle, Gartner, and VMware to prepare and execute events with tens of thousands of attendees through our industry-disrupting software platform.

About the Role

As Senior Product Marketing Manager, you will own the go-to-market strategy for RainFocus's flagship product line. You will act as a thought partner to product and executive leadership, translating raw platform capabilities into validated, persona-specific use cases and value metrics. Reporting to the Director of Product Marketing, you will work closely with product, marketing, sales, and customer success leaders.

Essential Responsibilities

• Own the GTM strategy for our core events platform across the full customer lifecycle for enterprise events.
• Partner with product and executive leadership to turn platform capabilities into validated, persona-specific use cases.
• Define and evolve positioning, messaging, and pricing strategy for the platform.
• Lead planning and business readiness for major company moments, including RainFocus INSIGHT and Sales Kickoff.
• Support the sales enablement asset library, keeping messaging, decks, and reference materials current.
• Conduct ongoing market, competitive, and customer research on the enterprise event management category.
• Own the release and business readiness process end-to-end for new platform capabilities.
• Create compelling content across formats (release communications, presentations, webinars, video) and represent RainFocus as a speaker.
• Serve as the source of truth for your product area's GTM plans and competitive research.
• Identify high-leverage opportunities to apply AI across the product marketing function to scale team velocity.
• Work directly with Fortune 500 event and marketing teams to feed customer insights back into the product roadmap.

Required Skills and Experience

• 5-10+ years of B2B software product marketing or product management with a strong marketing bent.
• Direct experience in event management software or a comparable enterprise SaaS category.
• Track record of building the business case behind product bets and partnering with executive leadership on roadmap and monetization.
• Proven history of creating and delivering innovative products to market backed by business results.
• Experience working in an agile development environment with continuous delivery.
• Strong understanding of sales and marketing tactics, dynamics, and processes.
• Comfortable owning large-scale, cross-departmental initiatives with minimal direction.
• Track record of coaching or mentoring other product marketers.
• Hands-on, active experimentation with AI in your own work with repeatable systems or frameworks.
• MBA or compelling comparable experience.

Why Work at RainFocus?

Join a well-funded, fast-growing company taking on established industry leaders. RainFocus offers competitive salaries, competitive benefits, a 401(k), generous PTO, and countless team-building activities.