Product Manager - Reacher

About the role

We're hiring a Product Manager to own product work across Reacher. Reacher is an AI-powered TikTok Shop affiliate platform used by thousands of brands. We build Pro software for creator discovery, outreach, and affiliate CRM; Reacher Plus, our AI-native managed agency; and the Creator Network app. You'll talk to customers, turn what you hear into a clear plan, and ship with engineering. You'll report to Yuyin, our Head of Product. This is a hands-on role at a small company, so you will write the specs and stay close to the work until it ships.

What you'll do

• Talk to brands, agencies, and creators to understand what is working and what is getting in their way
• Turn customer feedback into a clear product plan and a backlog the team can actually ship
• Write tight specs and work with engineering to get features into production
• Own products end to end across Pro, Reacher Plus, and the Creator app, as priorities require
• Define success with simple metrics and use them to decide what to build next
• Work closely with Yuyin, engineering, and go-to-market so launches land cleanly

What you bring

• Experience as a product manager at a startup or growth-stage company, ideally in B2B software
• You've taken features from a customer conversation to a shipped product
• You write clearly and can explain tradeoffs without extra process
• Comfort talking to customers and pushing back when a request is the wrong problem to solve
• Comfort working fast in a startup and doing the work yourself

Nice to have

• Familiarity with TikTok Shop, social commerce, or creator marketing
• Experience with AI or automation products
• You've worked closely with design and engineering on a small team