Senior Growth Marketing Manager, Strategic Accounts - RevenueCat

RevenueCat gives app businesses the infrastructure and tools to build, run, and improve their monetization. Since graduating from YC's S18 batch, we've grown into the default monetization platform for mobile, operating in 50%+ of newly shipped subscription apps and processing $16B+ in annual purchase volume.

We're a remote-first team of 150+ people across 25+ countries, guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance.

The Role

We’re hiring a Senior Growth Marketing Manager, Strategic Accounts to help RevenueCat speak to, engage, and build pipeline with established consumer apps.

This role borrows ideas from ABM, but it's fundamentally different from traditional enterprise marketing. RevenueCat is a product-led, inbound-first company with a lean, technical sales team. Rather than supporting a large outbound sales organization, you'll help determine who we should target, why they should care, and how we earn their attention.

You’ll work closely with sales, events, content, product marketing, and RevOps to build the next version of strategic account marketing at RevenueCat. We need someone to turn our raw material—thousands of CRM contacts, data reports, and creative campaigns—into a deliberate, repeatable, and creative pipeline engine for larger apps.

What You’ll Be Responsible For

Building the strategic account engagement engine

• Map, prioritize, segment, and activate target accounts across the consumer app ecosystem (fitness, productivity, education, AI-native apps, dating, media, streaming, gaming).
• Look for signals that suggest RevenueCat can create value (rapid growth, monetization strategy changes, web billing adoption, paywall experimentation, hiring patterns, and product launches).

Designing campaigns worth paying attention to

• Architect campaigns that feel useful, researched, and hard to ignore (category-specific benchmark experiences, personalized monetization teardowns, private data readouts).
• Avoid generic templates and bland corporate messaging in favor of high-taste, creative, and value-driven approaches.

Earning mindshare and trust with the “big app” ecosystem

• Address what established apps care about, where they struggle, and how RevenueCat complements their existing stack (web funnels, remote paywalls, product catalog management).

Partnering closely with Sales

• Work directly with the sales team to turn field feedback into better campaigns, identifying where deals get stuck and building targeted plays that open doors.

Building AI-native GTM workflows

• Expand account research, intent signal monitoring, landing page generation, campaign execution, and reporting using AI-native workflows.

Owning the account journey

• Define metrics that matter: target accounts reached/engaged, meetings booked, opportunities created, assisted pipeline, and ABM-sourced pipeline with a focus on quality over volume.

What We’re Looking For

• 5+ years of experience in demand generation, enterprise marketing, ABM, growth marketing, or a related GTM role.
• Demonstrated experience building pipeline with strategic accounts in a high-quality, account-specific motion.
• AI-native mindset: actively using AI to research, write, build, automate, analyze, or orchestrate campaigns.
• Strong taste and aversion to generic, over-automated, or overly salesy SaaS campaigns.
• Curiosity about consumer apps, onboarding, app store dynamics, subscriptions, churn, and growth loops.
• Experience using tools like Salesforce, Clay, and 6sense.