Account-Based Marketing Manager - Rithum

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Account-Based Marketing Manager, you are responsible for developing and executing highly targeted account-based marketing strategies that drive engagement, pipeline creation, and revenue growth within priority accounts and target segments. Working closely with Sales, Product Marketing, and Demand Generation, you lead personalized one-to-one and one-to-few programs that influence buying groups, accelerate opportunities, and strengthen relationships with strategic accounts. You use account insights, intent data, and AI-enabled tools to drive measurable business outcomes.

At Rithum, all team members are expected to leverage AI to work smarter, accelerate decision-making, automate repeatable work, and improve outcomes. You are encouraged to continuously identify opportunities to apply AI, data, and scalable processes to enhance productivity, drive innovation, and deliver greater value for our clients, partners, and teams while maintaining appropriate judgment, quality, security, and compliance.

Responsibilities

ABM Strategy & Planning

• Develop and execute account-based marketing strategies aligned to enterprise pipeline objectives, sales priorities, and broader demand generation programs.
• Identify and prioritize target accounts and buying groups in partnership with Sales leadership and account teams.
• Design personalized one-to-one and one-to-few engagement strategies aligned to account opportunities and growth objectives.
• Partner with the EMEA Demand Generation Manager and Global Demand Generation to align regional ABM execution to global priorities and messaging.

Account Engagement & Pipeline Development

• Execute multi-channel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events, partnering with Content and Product Marketing on tailored messaging and assets.
• Create account-specific experiences that increase engagement, accelerate opportunities, and improve conversion rates.
• Support account expansion through targeted upsell and cross-sell campaigns.
• Partner with Customer Marketing, Field Marketing and Events team on upsell and cross-sell programs for existing accounts.
• Own ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget, tied to account plays.

Sales Partnership & Cross-Functional Collaboration

• Serve as a strategic marketing partner to Sales leadership and account teams.
• Use account insights, intent signals, and engagement data to inform account strategies and sales actions, and share account-level trends that shape broader marketing strategy and prioritization.
• Partner with Demand Generation, Marketing Operations, and Revenue Operations to coordinate program execution and measurement.

Performance, Insights & Optimization

• Track ABM performance across engagement, pipeline, opportunity progression, and revenue metrics.
• Analyze account engagement trends and campaign effectiveness to identify and act on optimization opportunities.
• Apply AI to improve the quality of account targeting, personalization, and campaign decisions: surface alternatives, stress-test assumptions, verify outputs before use, and share effective practices with your team.

Qualifications

Minimum Qualifications

• 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives.
• Experience partnering with Sales teams in SaaS or technology environments.
• Experience supporting multiple geographies, business units, and product lines.
• Experience with 6sense, Demandbase, or another technology platform used for ABM.
• Experience with Marketo, Salesforce, or similar marketing technologies.
• Experience using AI tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve productivity through research, communication, analysis, documentation, automation, workflow optimization, and decision-making.

Preferred Qualifications

• 8+ years of marketing experience.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Experience supporting enterprise or strategic account programs.
• Experience within high-growth SaaS or technology organizations.
• Strong understanding of account targeting, buying-group engagement, and pipeline development strategies.
• Strong communication, collaboration, and project management skills.