Director, Product Growth - Roofr

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

Roofr is looking for a Director, Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building a stronger self-serve experience anchored in frictionless SMB UI/UX. You’ll report to the CPO, sit on the product leadership team, and lead a cross-functional Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

What You’ll Be Measured On

• Software adoption across the subscriber base
• Orchestration of the hybrid motion
• Self-serve revenue growth, shared with the GM of Measurements

What You’ll Get to Do

• Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build playbooks that turn those signals into pipeline across new subscriber acquisition and expansion.
• Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design expansion loops that drive deeper adoption and multi-product retention.
• Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with a focus on Measure+ and in-product upgrade paths.
• Lead the team and the metrics: Lead the Growth team across Engineering, Design, and Data Science, build a fast experimentation culture, and own key growth metrics.

What You’ll Bring to the Role

• 8 to 12+ years of product growth experience in B2B SaaS (vertical SaaS is a strong plus).
• Real experience building a hybrid product-led and sales-led motion.
• Strong activation and expansion instincts, designing user journeys that improve time-to-value and retention.
• Experience working across transactional and subscription revenue models.
• Comfortable running experiments end-to-end without waiting for perfect conditions.
• Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR.
• Experience with tools like Amplitude, HubSpot, and Snowflake (or comparable data warehouses).
• Experience building or scaling an AI-powered product is a meaningful differentiator.
• Ability to lead and develop cross-functional teams in a collaborative, non-hierarchical environment.
• Clear communication skills at every level, from executive to analyst.
• Based in the US or Canada.