Field Sales Representative - Roofr

At Roofr, we are customer-obsessed, constantly gathering feedback to shape and launch products our customers truly need. Our CRM started with essential sales tools like aerial roof measurements and digital sales proposals. Listening to customer demand for a simple, affordable way to manage and scale their entire businesses, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap, we are expanding and leading the market with innovative products.

We boast an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer significant growth, equity, and the opportunity to make a real impact.

This position is for a Field Sales Development Representative (FSDR) who will play a crucial role in capturing and qualifying leads at events and remotely via phone and email. You will be the face of Roofr at industry trade shows, conferences, and local events, engaging with potential customers, showcasing our solutions, and ensuring a seamless handoff to our sales team. This role involves approximately 75% remote work and 25% at events.

What You’ll Get to Do

• Learn about Roofr, our industry and competitors, and our value proposition.
• Execute a high number of daily activities (Calls, emails, social selling, etc.).
• Attend roofing industry events, trade shows, and conferences to generate leads.
• Conduct on-the-spot helicopter demos showcasing Roofr’s value proposition.
• Drive revenue growth by connecting with roofing professionals in the field.
• Work partner-referred leads inside a defined speed-to-lead SLA — first touch within minutes, not hours.
• Connect with and qualify inbound leads.
• Build and establish rapport with multiple levels of buyers.
• Understand the prospect's needs and effectively communicate how Roofr will help.
• Partner with Roofr Partner Reps and Account Executives and collaborate on how to hand off qualified sales opportunities.
• Own demo attendance: confirm before the call, chase no-shows the same day, and re-book or re-qualify rather than letting them go cold.
• Track and improve your own booked-to-attended conversion rate.
• Document various details including use cases, purchase timeframes, and next steps.
• Meet monthly, quarterly, and annual quotas.
• Manage customer expectations and contribute to a high level of customer satisfaction.
• Provide detailed and accurate pipeline forecasting and maintain data hygiene.
• As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease.

What You’ll Bring to the Role

• Previous experience attending industry events or trade shows in a similar role.
• 2+ years of experience in a related SDR role.
• Experience in B2B SaaS Sales.
• Self-starter, highly detail-oriented, quick learner, able to think on your feet.
• Strong interpersonal skills and a creative problem-solving approach.
• Ability to take feedback, make adjustments, and handle objections.
• Comfortable on the phone, strong email writing skills, and happy to handle objections.
• Ability to uncover potential opportunities by having conversations and setting meetings with prospective buyers.
• Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents.
• Ability and willingness to perform manual labor (carrying boxes, setting up booths, etc.).
• Valid driver’s license.
• Roofing and/or construction experience is a plus.
• Bilingual (English and Spanish) is a plus.