Senior Data Analyst - Roofr

At Roofr, we're obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That's what makes Roofr's CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform.

At Roofr, building a powerful user experience starts with data. As a Senior Data Analyst at an early-stage, high-growth company, you'll play a critical role in turning raw data into insights that shape product decisions, drive strategy, and improve the customer experience.

What You'll Get to Do

• Partner directly with business and product owners to shape roadmaps, prioritize features, and measure success
• Build an AI-first business intelligence platform to supercharge self-serve analysis
• Deliver actionable insights on user behavior, market trends, and business performance to marketing, revenue and product teams
• Lead sales and marketing analytics by defining KPIs and optimizing our acquisition funnels
• Tell compelling data stories to communicate insights to technical and non-technical audiences
• Transform, clean, and model raw data using DBT to create reliable, analytics-ready datasets
• Take ownership of our analytics foundation, inheriting existing models (DBT) and data warehouse structure (Snowflake) to clean, improve, and scale them alongside a Senior Analytics Engineer

What You'll Bring to the Role

• 7+ years of experience in data analysis and/or data science, ideally on sales, marketing, and growth analytics at a SaaS company
• Expertise hacking AI/ML and automation tools for growth purposes, on top of using Claude, Cortex and other AI tools to streamline analytics workflow
• Proficient in BI tools like Metabase, Sigma, Tableau, Omni, or Looker
• Strong SQL skills and experience with cloud data warehouses (e.g., Snowflake, PostgreSQL)
• Hands-on experience with DBT for managing the Transform layer of ELT pipelines
• Ability to work cross-functionally to define metrics, create dashboards, and ensure data quality
• A strong analytical mindset with a keen eye for detail and accuracy

Benefits & Perks

• 1st week of employment is mandatory PTO
• 1 Friday off per month
• Company-wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP match
• Generous Parental Leave policy
• Annual company retreat
• Ample learning and development opportunities
• Home office setup stipend and internet/phone allowance