About Rula

At Rula, we believe mental health is as crucial as physical health. We are dedicated to treating the whole person, recognizing the complex and multifaceted nature of mental health issues. Our aim is to create a world where mental health is embraced as an integral part of overall well-being, free from stigma. By providing evidence-based and compassionate care, we empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact and strive to be a force for positive change in mental healthcare.

Rula is a remote-first company, currently hiring in most U.S. states, with the exception of Hawaii.

About the Role

As a Business Development Manager - Consultants & Health Plans, you will be the engine behind Rula’s B2B growth. You will build high-trust partnerships across top benefit consultants and health plan sales teams to fuel our Middle Market and National Accounts pipeline. Leading discussions end-to-end, you will navigate self-funded and fully insured dynamics to challenge status-quo thinking and position Rula as the premier behavioral health solution.

We are seeking a high-energy, consultative seller with a background in healthcare sales and high-growth digital mental health. You excel at translating complex value propositions, from quick elevator pitches to deep dives on claims economics, backed by strong CRM discipline and a West Coast presence (or deep regional network). Through strategic prospecting and up to 20% travel, you will transform ecosystem relationships into high-value employer opportunities.

Required Qualifications

• 5+ years in healthcare (carrier or consulting firm) with 5+ years in a client-facing sales or account management role. (e.g., Aon, WTW, Mercer, Brown & Brown, Gallagher, Alliant, USI) or medical carrier (e.g., Aetna, Anthem, Cigna, United, Blues) or EAP organization (e.g., Spring, Lyra, Modern Health, ComPsych, Curalinc).
• Proven ability to engage and build high-trust partnerships within the consultant and healthplan community. Experience owning or co-owning consultant and healthplan relationships and influencing employer opportunities through those channels.
• Skilled in multichannel prospecting and lead discovery, with a focus on identifying pain points and creating business urgency and/or Account Management experience.
• Understanding of funding arrangements (self-funded vs. fully insured plan structures), medical plan designs, EAP programs, and how consultants and health plan sales advise employer clients.
• Ability to lead client-facing conversations end-to-end, including discovery, positioning, and follow-up strategy once onboarding is complete.

Preferred Qualifications

• 1+ years experience in a high-growth startup in the mental health space.
• 1+ years experience working within an EAP organization or deep understanding of the EAP space.
• Located or has primary relationships on the West Coast; comfortable with traveling up to 20%.
• Ability to deliver tailored pitches and navigate complex objections to secure clear commitments and next steps.
• Strong organizational skills with a "zero-error" approach to CRM hygiene and structured pipeline management.

Benefits

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii).
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access: Start saving for your future.
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees).
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering.
• Employee Assistance Program (EAP): Supporting your mental and physical health.
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses.
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend.

Our Team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.