Director of Revenue Strategy & Planning - Rula

At Rula, we believe that mental health is just as important as physical health. We are dedicated to treating the whole person, not just the symptoms, and strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance.

You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening ICP, improving economics, and making sure the team has a plan they trust and can execute against.

The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.

Required Qualifications

• 10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
• 3+ years of people management experience
• Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
• Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews
• Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
• Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions

Preferred Qualifications

• Experience with B2B healthcare GTM motions
• Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)
• Experience in a startup or high-growth, agile environment with shifting priorities
• Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
• Experience supporting or running ICP tests and translating results into coverage or playbook changes

Benefits & Perks

• 100% remote work environment: United States-based (excluding Hawaii)
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
• Paid parental leave: Available for all parents
• Employee Assistance Program (EAP)
• Quarterly department stipend: For team-building activities or in-person gatherings
• Community and employee resource groups
• Home office stipend: New hire home office stipend & $50 monthly internet/cell phone stipend
• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend