Senior Product Marketing Manager [IC4] - Sourcegraph

Who We Are

Our mission is to bring clarity and control to the world's most complex codebases. AI is accelerating code creation, but the infrastructure to understand, oversee, and evolve that code hasn't kept pace. Sourcegraph gives engineering organizations full visibility across their systems, precise context for their agents, and the ability to execute coordinated code changes at scale. As agentic development becomes the dominant engineering paradigm, we provide the context layer teams need to take control of their codebase.

With Code Search, Deep Search, MCP, and Agentic Batch Changes, we deliver on that mission today—giving engineering teams and their AI tools the cross-repo context to navigate massive codebases with confidence, and the ability to make changes across hundreds of repositories at once.

Companies like Stripe, Reddit, and Leidos rely on Sourcegraph to ship faster and with higher quality. We're backed by a16z, Sequoia, and Redpoint, and proud to operate as a globally distributed team that values high agency, direct communication, and customer love.

Hours & Location

While we hire almost anywhere in the world, we have a preference for someone to reside in USA - West for this role. However, if you feel qualified, we welcome you to apply regardless of location. Working hours must overlap with Pacific Time for at least 25 hours/week.

Why This Job Is Exciting

We are hiring a Sr. Product Marketing Manager to help us tell the Sourcegraph story and scale the go-to-market for one of the most critical pieces of engineering infrastructure for the largest enterprises building the future.

In this role, you will report to our Head of Marketing, and sit at the intersection of our go-to-market and technical teams to drive thought leadership, product leadership, and market leadership. Our customers are developers and engineering leaders at the largest and most successful companies in the world who rely on us to help them write better code, understand their codebases, secure their products, and adopt the newest and most impactful technology. You will translate deep technical capability into clear market narratives, turn product direction into launches that land, and ensure go-to-market is aligned, credible, and effective.

Sourcegraph is a $50m ARR business and growing fast. We are doubling down on our core Search technology, including Deep Search, Code Search, Sourcegraph MCP and APIs for agents, and critical code migration and workflow engines like Agentic Batch Changes. You will be responsible for technical product marketing that brings that story to life in the market, while ensuring alignment with our Demand Gen and DevRel teams.

Milestones

Within one month, you will:

• Ramp up quickly on the product, audience, and market landscape.
• Build trust with GTM and EPD teams.
• Identify clear product marketing gaps and quick wins.

Within three months, you will:

• Establish clearly defined messaging frameworks.
• Take the lead on product releases and launches.
• Create and deliver sales enablement assets.
• Establish strong operating rhythms with GTM and EPD teams.

Within six months, you will:

• Make product launches and releases repeatable and predictable.
• Drive high-impact initiatives that directly influence pipe generation and deal velocity.
• Partner closely with Demand Generation and DevRel on high-impact campaigns.

Within one year, you will:

• Clearly attribute activities to revenue impact.
• Shape overall GTM strategy.
• Raise the bar for PMM across the organization.

Requirements

Must-haves

• 5+ years of experience in product marketing, developer marketing, product management, or related technical marketing roles in a B2B enterprise setting.
• Strong familiarity with developer tools and modern developer workflows, with a deep interest in AI-driven software development.
• Proven ownership of end-to-end technical product launches, spanning positioning, field enablement, and launch execution.
• Demonstrated ability to partner closely with technical teams to define what sets Sourcegraph apart and translate that differentiation into clear, credible narratives.
• Experience supporting enterprise sales motions and navigating complex buying cycles.
• Strong sales enablement muscle, building and maintaining high-impact collateral that scales and moves enterprise deals forward.
• Experience delivering integrated campaigns in partnership with Demand Generation, Field Marketing, and DevRel across webinars, videos, web content, and events.
• Customer-first mindset, translating real customer feedback into messaging, positioning, and product direction.
• Strong technical aptitude and understanding of how modern software is built, shipped, and adopted.
• Bias toward action, moving quickly and putting bold ideas into motion.
• Excellent written, verbal, and presentation skills.

Nice-to-haves

• Background in software engineering or software development.
• Experience with account-based marketing (ABM) in enterprise or strategic account motions.

Level & Compensation

This position is leveled at IC4.

Target compensation starting bands based on location zone:

• Zone 1: $180,000 USD
• Zone 2: $144,000 USD

In addition to cash compensation, Sourcegraph offers equity and comprehensive benefits.

Interview Process

Total expected interview time: ~4.75 hours.

1. Introduction Stage:
   • Recruiter Screen (30m)
   • Hiring Manager Screen (45m)
2. Team Interview Stage:
   • PMM Technical Interview (30m)
   • Working Session (60m)
   • Resume Deep Dive (60m)
3. Final Interview Stage:
   • Values Interview (30m)
   • Leadership Interview (15m)
   • Reference & Background Check