Account Executive, Full Cycle - Steer

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop into one user-friendly, cost-effective platform. Through the Steer suite, we allow shop owners to focus on what matters and stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find local mechanics. Today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. In August 2024, Steer acquired AutoOps, the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops.

About The Role

You’ll sell Steer to full-service auto repair groups with 4–10 locations, engaging directly with owners, regional directors, and operations leaders.

This is a hunter role. You’ll build your own pipeline through outbound sales, supported by a dedicated BDR. You will own the entire deal cycle from first touch to signed contract.

Compensation: $85,000 Base Salary | OTE $180,000

Key Responsibilities

• Own the Full Sales Cycle: Prospect, run discovery, conduct demos, build business cases, negotiate, and close new multi-location accounts.
• Build Your Own Pipeline: Generate pipeline with 4–10 shop groups through outbound outreach, events, and marketing programs. Partner with SMB AEs and BDRs on expanding accounts.
• Sell to the Whole Buying Group: Multi-thread across owners, operations directors, marketing managers, and finance, aligning them on why Steer is the right solution.
• Lead With Business Impact: Tie Steer directly to key business metrics: car count, average repair order, customer retention, and multi-location performance.
• Build the Playbook: Help define our Mid-Market ICP, discovery framework, ROI model, and mutual action plans. Document best practices to help scale the team.
• Partner Cross-Functionally: Collaborate with Customer Success on multi-location rollouts and expansion while bringing customer field insights back to Marketing and Product.
• Forecast With Precision: Maintain standard hygiene in HubSpot and deliver accurate sales forecasts.

Qualifications

Must Have

• 3+ years of full-cycle, quota-carrying B2B SaaS sales experience with a proven track record of exceeding quota.
• Experience closing multi-stakeholder deals and building ROI-driven business cases.
• Strong discovery skills with the ability to diagnose customer pain points before prescribing solutions.
• Proven ability to self-generate sales pipeline.
• Disciplined forecasting and strong deal control.
• Builder mentality: proactive in creating process where none exists.
• Direct, clear communication style that builds trust with business owners.

Nice to Have

• Experience selling to multi-location businesses (automotive, home services, dental, veterinary, franchise, etc.).
• Automotive aftermarket or shop management software experience.
• Experience acting as the first sales representative in a new segment or territory.
• Familiarity with HubSpot and Nooks.

Interview Process

1. Initial Screen (Lead Recruiter) – 30 min
2. Hiring Manager Interview (CRO) – 45 min
3. Career Journey + Critical Thinking Exercise (Head of People) – 60 min
4. Mock Discovery + Demo (CRO & CFO) – 45 min
5. Reference Checks

Note: Completion of an independent 20–30 minute Wonderlic Assessment is required before the end of the hiring process.

What We Offer

• Medical, Dental, and Vision insurance within 30 days (100% employer-paid medical coverage)
• Equity package
• Flexible PTO (15 days minimum)
• Generous Parental Leave
• FSA and HSA options
• 401(k) plan
• Learning stipend
• Home office equipment provided
• Collaborative, high-ownership remote culture