Head of Go-to-Market, AI Care Operations - Sword Health

At Sword Health, we're building AI to heal billions and unlock humanity's full potential. We are pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment. As a clinical-centric frontier AI lab and applied AI platform, Sword is removing traditional barriers like appointments and waiting rooms so more people can access care at scale.

AI Care Operations (previously Sword Intelligence) is Sword's AI care management division. We deploy AI Care Managers, trained on more than 14 million real care interactions, to run the operations of providers, payers, and national health systems. Today we sell two families of solutions:

• Triage: A certified Clinical Triage Line guiding patients to the right care 24/7 across voice and digital channels.
• Care Orchestration: Care navigation, population health campaigns, surgery prehab/rehab, and readmission prevention.

The Role

We are hiring a Head of Go-to-Market for AI Care Operations in the US. Sitting at the intersection of product marketing, competitive intelligence, and commercial enablement, this leadership role reports directly to the General Manager.

Your job is to make Sword's distinct advantages—certified medical devices, national-scale partnerships, and proven AI—unmistakable in a crowded market.

What You'll Own

1. Messaging & Positioning: Build the narrative and competitive differentiation that makes AI Care Operations categorically better than AI point solutions, legacy nurse lines, and call centers. Develop messaging architectures across Triage and Care Orchestration, buyer-specific positioning, battle cards, ROI frameworks, and demos.
2. Commercial Enablement: Partner with segment sales teams to scope workflows, walk buyers through agent operations, and answer complex questions regarding safety, integration, and ROI.
3. Opportunity Sourcing: Systematically canvass US and international markets for accounts, RFPs, procurements, contract renewals, and budget signals using AI tooling, partnering with segment leaders to secure wins.

What You'll Be Doing

• Drive core positioning, messaging houses, and narrative architecture for AI Care Operations and solutions.
• Build competitive intelligence and battle cards across voice AI, agentic AI vendors, nurse lines, and care management platforms.
• Create buyer-facing materials including one-pagers, ROI calculators, demo scripts, case studies, and sales decks.
• Manage the solution specialist team, paired with segment sales reps across health plans, health systems, value-based care, employers, and government.
• Map market opportunities and drive systematic canvassing across US segments.

What We're Looking For

• 7+ years in product marketing and/or GTM with clear ownership of positioning, competitive strategy, and current/recent Lead, Head, Director, or VP scope.
• Experience selling to operational buyers (COOs, VPs of operations or care management, contact center leaders).
• Demonstrated ability to sell a product category that isn't established yet, competing with headcount and operational budgets.
• Genuine AI fluency with hands-on experience building workflows for market intelligence and competitive research.
• Strong writing and first-principles thinking skills.
• Based in the US.

Strong Signal Backgrounds

• B2B healthcare software and AI companies selling to health systems and payers.
• Medical device and health technology companies selling regulated, certified products.
• Automation and AI companies whose products replace operational work.
• Proven experience building competitive displacement narratives that change win rates.