Vertical Marketing Manager - Array

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.

As a Vertical Marketing Manager at Array, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical. This role reports to the Senior Partner, Marketing.

Why This Role Matters

Generic messages don’t win must-get accounts. The Vertical Marketing Manager exists to make sure every message a target account sees feels like it was written specifically for them: their industry, their pain points, and their numbers.

This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships.

You Will:

• Define and execute a vertical marketing strategy for your assigned GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Build personalized messaging frameworks by account tier, persona, and pain point.
• Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives.
• Translate complex, data-rich capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) to improve win rates and accelerate deal velocity.
• Maintain a habit of using AI tools to think, build, and ship faster.

Campaign Strategy

• Partner closely with GTM leaders to build and execute campaigns built on personalized messages — 1:1 for must-gets, 1:few for tier-two accounts — to generate qualified pipeline.
• Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness products.
• Coordinate integrated campaign strategies across email, webinars, paid and organic channels, outreach, and in-person experiences.
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results.

Cross-Functional Partnership

• Act as the vertical marketing owner for your pod during planning cycles and QBRs.
• Influence stakeholders across Product, Sales, Data, RevOps, and Marketing to ensure strong commercialization.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

What We're Looking For:

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, or financial services.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs.
• Strong ability to translate complex, data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and ability to drive multiple initiatives simultaneously.
• A belief that AI is reshaping work and an instinctive use of it to accelerate output.