Digital Marketing Manager - Array

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space.

As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.

The Role

You’re the person in the ad platforms, in the CMS, in the analytics. Every program you run has a goal attached: net new customers, retention, or land-and-expand.

You Will:

• Paid media — strategy and execution: Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance.
• SEO and AI search: Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now.
• Top-of-funnel demand: Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion.
• Landing pages and conversion: Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot.
• Measurement: Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view.
• Work in the platforms daily with no vendor between you and the data.
• Report digital’s contribution to pipeline by vertical, in the same terms sales uses.
• Cut spend on programs that aren’t working.
• Act on what you find the same week when able.
• Maintain a habit of using AI tools to think, build, and ship faster.

Who You’ll Work With:

• Demand Gen, Sales and our Vertical Marketing Managers
• Marketing Ops and RevOps

What Great Looks Like:

• 90 days in: You own paid spend end to end — accounts audited, broken campaigns rebuilt, underperforming spend cut. Baseline SEO is in place.
• 6 months in: Leadership uses your pipeline dashboard in planning. Organic traffic is growing. Sales can point to deals that started with a program you ran.

You Have:

• 5+ years running performance marketing hands-on for B2B, with real budget ownership.
• Platform fluency: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack (Salesforce, HubSpot, ZoomInfo, Gong).
• Real SEO chops and CRO experience.
• A pipeline-first mindset.
• Strong project management and communication skills.
• Comfort as a team of one with agency-sized scope.
• A belief that AI is reshaping work and instinct to use it to accelerate tasks.

Nice to Have:

• Fintech experience or selling into financial institutions.
• ABM platform experience and tiered account strategy.
• Experience marketing embedded/API products or private label offerings.
• Background in growth, social, or partner marketing.
• Experience with behavioral and intent data.
• Enough design/creative sense to brief ad creative well.