Head of Go-to-Market - Thrive

At Sword, we're building AI to heal billions and unlock humanity's full potential. In doing so, we're pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment.

About Thrive

Thrive is Sword Health's AI musculoskeletal solution — AI Care for pain, delivered at home. The care model pairs licensed clinicians with AI rather than substituting one for the other. Vision AI captures precise movement data during every session and feeds it into clinical reasoning.

Role

We are hiring the Head of Go-to-Market for Thrive. The role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, and it is one of the three leadership roles on the Thrive team alongside the Head of Product and the Head of Clinical, reporting to the General Manager.

You will own three things:

1. Make Thrive's value impossible to miss: Build the narrative, positioning, and differentiation that make it obvious why Thrive is the right answer for a global workforce.
2. Go and get the market intelligence yourself: Build core messaging architecture, buyer-segment-specific positioning, competitive battle cards, ROI frameworks, and demo/proof materials.
3. Push it back into product and the commercial team: Feed what you learn back into the product roadmap and the commercial organization so every seller can answer hard questions.

What You'll Be Doing

• Core Thrive positioning, messaging house, and narrative architecture
• Competitive intelligence across global MSK and workforce wellbeing players
• Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
• Sales and consultant enablement: training, playbooks, objection handling, certification
• Market opportunity mapping and systematic canvassing across international segments
• The feedback loop into product on competitive gaps and roadmap implications
• Message consistency across every geography and channel Thrive sells through

What You Need to Have

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy
• Demonstrated ownership of product marketing/positioning, GTM strategy, and sales/field enablement
• Evidence of working cross-functionally with sales and customer success
• Evidence of building competitive intelligence from scratch
• Individual contributor role (future team growth will be around core GTM, not commercial deployment)
• US preferred; open to strong candidates globally

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework:

• Explorer (Level 1) — Uses AI daily to boost personal productivity
• Builder (Level 2) — Creates workflows and tools that elevate the whole team
• Integrator (Level 3) — Embeds AI into products and processes at scale