Head of Growth Product, B2B2C - Sword Health

Sword Health is building AI to heal billions and unlock humanity’s full potential. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, moving to a fully AI-native, 24/7 care program across physical therapy, women’s health, cardiometabolic, and mental health.

More than 700,000 members across three continents have completed over 10 million AI sessions. Backed by 42 clinical studies, 44+ patents, and over $500 million raised from Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework:

• Explorer (Level 1): Uses AI daily to boost personal productivity
• Builder (Level 2): Creates workflows and tools that elevate the whole team
• Integrator (Level 3): Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1.

About the Role

We are seeking a 10xer to lead our growth product efforts for maximizing member acquisition and enrollment funnels. You will be a hands-on strategic leader and doer accountable for step-level improvements across member growth. You will manage two PMs while continuing to write specs, analyze data, and ship experiments yourself.

You will own the entire funnel from landing pages through completed enrollment for our members.

Key Responsibilities

• The Full Member Funnel: Own landing pages, eligibility checks, registration, enrollment, and conversion metrics through member enrollment.
• Experimentation System: Drive the experimentation roadmap and decisions on what to test, order of priority, and iteration based on results.
• Operational Leverage: Build scalable systems and productize repeatable requests into configuration rather than custom work, leveraging AI to automate.

What You Need to Have

• 10+ years in product management building consumer-facing products or B2B2C platforms, including 4+ years managing PMs and Senior PMs.
• Strong consumer product mindset with a proven CRO track record and deep understanding of consumer behavior.
• Deep expertise across the entire funnel from acquisition through activation.
• Highly analytical with the ability to conduct independent analysis and size opportunities before building.
• Hands-on experience with A/B testing, experimentation frameworks, and data-driven decision-making.
• AI-forward mindset: Active use of AI tools to boost personal and team output.
• Systems thinker capable of identifying core mechanisms rather than symptoms.
• Exceptional written communication skills suitable for a globally distributed, async-first culture.
• Bachelor's degree in a relevant field.

Preferred Qualifications

• Experience in digital health or consumer health products.
• Experience in B2B2C, benefits, insurance, or fintech models.
• Familiarity with eligibility, identity matching, or enrollment systems.
• Experience with large-scale A/B testing infrastructure.
• Familiarity with AI/ML applied to personalization, recommendations, or behavior change.