Product Marketing Lead, Payor - Sword Health

About Sword Health

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against our three-level framework:

• Explorer (Level 1) — Uses AI daily to boost personal productivity
• Builder (Level 2) — Creates workflows and tools that elevate the whole team
• Integrator (Level 3) — Embeds AI into products and processes at scale

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Role Overview

We are looking for an ambitious, sharp, and execution-minded Product Marketing Lead to help build, define, and scale the future of AI Care across the Payor ecosystem, including Health Plans, Public Sector/Government entities, and Labor & Unions.

In this role, you will be the primary GTM strategist and storytelling engine for our Payor business, taking a breakthrough AI platform narrative and turning it into hyper-resonant, high-converting commercial realities for health plan executives, medical directors, public sector procurement, and union trustees.

What You'll Be Doing

1. Payor Narrative & Audience Packaging

• GM Co-Pilot: Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.
• Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.
• Actionable Buyer Mapping & Sales Plays: Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals.

2. Audience Positioning, Messaging & Asset Creation

• Tailored Value Prop Development: Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences.
• Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback.
• High-Impact Content Creation: Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides.

3. End-to-End Campaign Activation

• Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles.
• Payor Sales Enablement: Equip the Payor Commercial team with value props, sales plays, and pitch materials needed to win deals faster and at higher contract values.
• Cross-Functional Execution: Work across Demand Gen, Brand, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the market.

What You Need to Have

• Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation.
• Payor Ecosystem Domain Alignment: Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds.
• Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers.
• Campaign & Execution Chops: A proven bias for action and experience taking campaigns from napkin sketch to market launch.
• Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives.
• Scrappy & Strategic: Ability to navigate macro payor category positioning while diving into the weeds to build pitch decks or refine RFP narratives.
• AI-Augmented Marketer: Actively leverages modern AI tools to accelerate audience research, draft messaging variants, and scale content output.