Senior Growth Specialist - Sword Health

Sword Health is building AI to heal billions and unlock humanity’s full potential. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining care delivery at scale by removing traditional barriers like appointments, waiting rooms, and stigma.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, delivering over 10 million AI sessions to more than 700,000 members. Backed by $500M+ raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is setting a new standard for AI-native healthcare.

AI Proficiency at Sword

AI fluency is a core expectation at Sword. Every candidate is assessed against a three-level framework:

• Explorer (Level 1): Uses AI daily to boost personal productivity
• Builder (Level 2): Creates workflows and tools that elevate the whole team
• Integrator (Level 3): Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1 proficiency.

Role Overview

Sword Health is looking for a Senior Growth Specialist to join the Growth team. You will own paid acquisition performance across our core market (the US) as well as international markets, working closely with the broader Growth and Marketing teams.

What You'll Do

• Paid Media Management: Plan, execute, and optimize campaigns across Meta, Google, LinkedIn, and emerging channels across US and international markets.
• AI-Powered Creative at Scale: Personally build static and video AI-generated ad creative rapidly to maintain high testing and iteration velocity.
• Campaign Execution: Oversee calendars, budgets, and performance reporting across multiple regions.
• Experimentation: Run structured tests across creative assets, target audiences, and messaging to scale winning initiatives.
• Conversion Rate Optimization (CRO): Optimize paid-traffic conversion rates across landing pages, ad relevance, and paid funnel CVR in collaboration with Product and Design.
• Cross-Functional Collaboration: Partner with Design, Tech, Clinical, and operational teams to align campaign strategy with enterprise goals.
• Senior Stakeholder Management: Present growth strategy and performance insights directly to senior leadership and General Managers.
• Reporting & Analytics: Build and maintain tracking across key metrics, including ROAS, CAC, and CVR per channel and market.

What You Need

• 2–5 years of experience managing paid acquisition on Meta and Google (LinkedIn is a plus), with a proven track record of owning budgets and hitting targets. B2C or B2B2C background is preferred.
• Hands-on experience creating AI-powered static and video ad visuals at scale (portfolio examples required).
• Strong analytical skills with proficiency in Excel/Sheets, PPT/Slides, and native paid platform reporting tools.
• Experience working directly with senior stakeholders and presenting strategy to executive leaders.
• Native-level written and spoken English skills and experience working across global time zones.
• Portuguese and/or German language skills are a plus.

Compensation

• Total Compensation Range: €41,300 – €64,900 EUR (reflects base salary, variable/incentive pay, and estimated equity value).