Product Marketing Director - Testlio

Location

This is a 100% remote role open to candidates based in the United States. Strong preference for candidates based in the Eastern Timezone.

Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI Engine™, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages.

We are seeking a strategic, hands-on Product Marketing Director who understands software testing and quality engineering to turn complex capabilities into compelling customer value. In this builder role, you will connect Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with the sales enablement tools and proof points needed to win. This is a highly strategic individual contributor role.

Why will you love this job?

• Define and lead GTM narrative: You will serve as a strategic builder, owning Testlio’s positioning and solution messaging while translating AI-enabled quality engineering capabilities into clear business outcomes.
• Cross-functional impact: You will work directly with Sales, Product, Marketing, and Operations/Delivery leaders to shape go-to-market plays, drive revenue impact, and mentor emerging product marketing talent.

What would your day look like?

• Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models.
• Build vertical- and solution-specific pitch decks, case studies, battlecards, objection handling tools, and repeatable sales plays in direct partnership with sellers.
• Lead cross-functional go-to-market initiatives and product launches in close collaboration with Sales, Product, Marketing, Customer Success, and Operations.
• Capture authentic customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence.
• Leverage generative AI thoughtfully to accelerate research, content development, enablement workflows, and knowledge management while maintaining quality standards.
• Establish scalable PMM processes, templates, and measurement practices while mentoring developing product marketing talent.

What do you need to succeed?

Technical Skills

• 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
• Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes.
• Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets.
• Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
• Practical experience incorporating generative AI workflows into content creation, research, and enablement processes.
• Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals.

Human Skills

• All-in ownership and a builder mindset that takes proactive initiative to drive projects to completion.
• Servant leadership approach with a dedication to mentoring team members and supporting cross-functional success.
• Relentless curiosity and commercial acumen to translate complex technical capabilities into strategic customer value.
• Exceptional written, verbal, and presentation communication skills tailored for executive and technical audiences.
• High standards combined with low ego, prioritizing team outcomes and continuous learning.
• Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams.

Application Process

At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Our interview process typically takes 3–4 weeks to complete and includes:

• Application
• Recruiter interview
• Hiring Manager interview
• 2-3 Team and Stakeholder interviews
• Reference checks
• Offer & background check