Head of Marketing - Wikimedia Foundation

Head of Marketing

Reports to: Senior Director of External Communications

The Wikimedia Foundation is seeking an experienced Head of Marketing to establish and oversee a new function responsible for product and integrated marketing. This is a unique opportunity to build a product marketing capability from the ground up within the non-profit organization that hosts Wikipedia and other Wikimedia projects.

This senior manager-level role, positioned within the External Communications team, will collaborate with stakeholders to shape the go-to-market approach, focusing primarily on readers while also developing a unified view of audience engagement across all external audiences.

This role is remote and open to candidates across UTC+2 to UTC-4 (Central European through Eastern Time). Flexibility outside standard hours should be expected.

Key Responsibilities:

Product Marketing Leadership

• Establish product marketing as an emerging function, developing processes and go-to-market strategies.
• Recruit and lead product marketing team members, ensuring strategic alignment.
• Coordinate with Foundation departments for a shared approach to external audience engagement and campaign planning.
• Integrate retention and lifetime-engagement strategies into product marketing planning.
• Develop product marketing metrics focusing on audience growth, campaign impact, adoption/retention, brand awareness, and GTM process.
• Cultivate commercial judgment to identify and prioritize market needs, balancing them with product features.

Brand and Channel Marketing

• Partner with Brand Studio and Brand Management for a shared global brand marketing approach.
• Line-manage team members responsible for integrated and performance marketing, including paid media and owned digital experiences.
• Collaborate on developing marketing briefs, staffing projects, and creating campaigns to grow global brand visibility, likeability, and awareness.
• Ensure strategic alignment between product marketing briefs and the wider marketing and communications team.
• Oversee the development and execution of web, SEO/GEO, and app store strategies as core organic growth channels.
• Architect and oversee marketing technology and tooling decisions, ensuring seamless data integration.
• Stay abreast of marketing trends, platform shifts, emerging channels, and tools.

Team Leadership

• Lead and line-manage a multidisciplinary marketing team.
• Actively manage priorities across product marketing and integrated marketing.
• Oversee relationships with external agencies.

Skills and Experience:

• 12+ years of marketing experience, with at least 5 years in B2C product marketing.
• Proven experience line-managing multi-disciplinary teams.
• Experience at a major website, online publisher/platform, growing and engaging global audiences at scale.
• Expertise in building product messaging and value propositions, with global audience segmentation and lifecycle marketing experience.
• Ability to adapt tone, voice, and message across different cultural contexts.
• Experience in agile, fast-paced, complex, and ambiguous marketing environments, balancing hands-on and strategic approaches.
• Proven ability to lead through influence and collaboration to drive alignment.
• Experience developing and overseeing a multichannel strategy (paid, owned, earned media).
• Ability to operate as a peer with internal stakeholders.
• Experience with campaign analytics and translating data into strategic decisions.
• Direct experience evaluating or implementing marketing technology (CRM, audience/campaign data platforms).
• Experience working remotely across multiple time zones and emerging markets, including leading a distributed team.
• Budget management experience.

About the Wikimedia Foundation:

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We are a charitable, not-for-profit organization that relies on donations.

As an equal opportunity employer, the Wikimedia Foundation values a diverse workforce and encourages applications from individuals with diverse backgrounds. We do not discriminate based on protected characteristics.

Salaries are competitive, equitable, and consistent with our values. The anticipated annual pay range for this position within the United States is US$143,478 to US$217,585. Pay will be adjusted for applicants located outside the US based on the country of hire. Compensation is based on skills, experience, and location.

We are currently able to hire in the following US States and Countries: [See full list in original posting].

If you require assistance or accommodation due to a disability, please contact recruiting@wikimedia.org or +1 (415) 839-6885.