Content Marketing Manager, Crypto - Alpaca

About the Role

Alpaca is looking for a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate complex concepts—tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows—into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners.

You'll sit at the intersection of content marketing, product storytelling, and crypto go-to-market, partnering closely with our crypto product team to support launches, partner announcements, and thought leadership. The pace of change in tokenization demands dedicated expertise: this is not a generalist role. You'll help shape how the market understands Alpaca's Instant Tokenization Network (ITN) and broader crypto infrastructure, turning product complexity into content that drives awareness, adoption, and engagement.

What You'll Do

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

What We're Looking For

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
• Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
• Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
• Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches

Nice to Have

• Experience at a crypto-native company or with tokenization / RWA infrastructure
• Background creating content for market makers, crypto exchanges, or institutional crypto audiences
• Experience building content playbooks or messaging frameworks for technical products
• Familiarity with compliance constraints in regulated financial and crypto marketing content
• Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
• Based in North America

Why This Role

Tokenization is moving from narrative to infrastructure, and Alpaca is at the center of that shift. This is a chance to shape how institutional crypto audiences—exchanges, issuers, and market makers—understand what Alpaca's crypto and tokenization products can do, and how to get value from them quickly. You'll play a key role in supporting a growing pipeline of partner launches and product GTMs at a pivotal moment for the business.