Head of Marketing - Strike Graph

About Strike

Strike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings. From individuals to businesses, Strike is purpose-built for every step of the Bitcoin journey. Available in more than 100 countries — including the U.S., Europe, Latin America, and Africa — Strike is building a better financial system powered by Bitcoin. Bitcoin is better money. Strike is how you use it.

The Role

Strike has built one of the leading brands in Bitcoin, a global customer base, and a large organic audience without building a traditional marketing organization.

Now we are looking for a senior marketing leader to build that organization from the ground up.

As Head of Marketing, you will determine how Strike goes to market, how we acquire and retain customers, how we bring new products to market, how we measure marketing performance, and what team, systems, agencies, and capabilities we need to build over time.

You will own marketing strategy, customer acquisition, lifecycle marketing, product marketing, go-to-market strategy, attribution, marketing operations, budget, and team development.

This is a builder role. You will not inherit a mature marketing organization. You will build one. You should be comfortable moving between strategy and execution: defining the plan, building the infrastructure, launching the first programs, determining what works, and then hiring a team around the capabilities that deserve to scale.

You will work closely with Product, Data, Finance, Brand, and Communications and report directly to the CEO.

Responsibilities

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget.
• Build the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence.
• Develop a deep understanding of Strike's customers, segments, behaviors, and motivations, and use those insights to shape positioning, acquisition strategy, product adoption, and marketing investment.
• Own go-to-market strategy for major product launches, new markets, and strategic initiatives.
• Build product marketing capabilities that clearly communicate who Strike's products are for, why they matter, and how they should be positioned in the market.
• Build a scalable customer acquisition engine across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels.
• Identify and develop new acquisition channels rather than relying exclusively on established performance marketing playbooks.
• Establish clear channel economics, including customer acquisition cost, lifetime value, payback periods, cohort performance, incrementality, and return on marketing investment.
• Build Strike's marketing attribution, analytics, and measurement infrastructure in partnership with Data and Engineering.
• Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention.
• Develop programs that increase adoption of Strike products among existing customers.
• Turn Strike's existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels.
• Build and optimize referral, affiliate, creator, and partner marketing programs.
• Determine the appropriate mix of internal capabilities, agencies, technology, and external partners.
• Hire, lead, and develop the marketing team as the function grows.
• Partner closely with Brand and Communications to ensure that growth strengthens Strike's brand and maintains the trust we have built with customers.

What Success Looks Like (First 12–18 Months)

• Strike has a clear marketing strategy, operating plan, budget, and company-wide marketing cadence.
• Strong understanding of our customers and high-opportunity market segments.
• Disciplined go-to-market strategies for major product launches and strategic initiatives.
• Confident capital allocation based on CAC, LTV, payback, incrementality, cohort performance, and channel economics.
• Multiple repeatable and scalable customer acquisition channels developed.
• Lifecycle marketing materially improving onboarding, activation, product adoption, retention, and customer value.
• Systematic translation of existing brand and organic audience into customer growth and revenue.
• Established marketing infrastructure, systems, and measurement capabilities required to scale.
• A high-performing marketing team built around proven channels and capabilities.

What We're Looking For

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.
• Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization.
• True builder mentality: comfortable personally executing work before building a team to delegate to.
• Demonstrated success building, testing, and scaling customer acquisition channels.
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and ROI.
• Experience implementing marketing attribution, analytics, and measurement infrastructure.
• Experience managing meaningful marketing budgets and allocating spend based on performance.
• Strong understanding of lifecycle marketing and conversion across the customer funnel.
• Strong product marketing and GTM instincts, including customer segmentation, positioning, messaging, and product launches.
• Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.
• Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume.
• Strong appreciation for brand and judgment on amplifying vs. reinventing an existing brand.
• Proven ability to recruit, manage, and develop high-performing teams.
• Strong cross-functional collaboration with Product, Data, Finance, Brand, Communications, and executive leadership.
• Comfortable operating with ambiguity, making decisions with incomplete information, and building systems from scratch.
• Genuine interest in Bitcoin and strong understanding of Strike's Bitcoin-only positioning.