Associate Manager, Performance Marketing - Amplify

About Amplify

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents.

Job Description Summary

Amplify is seeking a skilled Performance Marketing Associate Manager to join our team in support of our Science and Math products and Amplify Classroom, a free K–12 platform for math, literacy, and science lessons. This role offers the opportunity to partner closely with marketing leadership in a fast-paced, results-driven environment. The Associate Manager will sit on the performance marketing team and collaborate with content and product marketers to develop digital campaigns and assets that align with enterprise-wide goals.

The ideal candidate brings a foundational understanding of digital marketing channels—including web, social, email, AI marketing, paid media, and content marketing—and intermediate experience with digital acquisition and retention strategies. This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success.

Essential Responsibilities

• Asset Creation: Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows.
• Campaign Strategy: Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals.
• Paid Media Management: Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations.
• Project Management: Use project management tools to lead and track digital campaigns efficiently from start to finish.
• Vendor Relations: Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance.
• Analytics & Reporting: Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools.
• Optimization: Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies.
• Team Development: Support the development of direct reports, helping them align their work to team and company objectives.
• AI Integration: Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.

Required Qualifications

• BA/BS degree.
• 3+ years of work experience in marketing, communications, or a related field.
• Experience with marketing CRM systems and analytic tools.
• Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans.
• Ability to work collaboratively with colleagues in a data-driven, team-focused environment.

Preferred Qualifications

• Experience with HubSpot and Salesforce.
• Experience using a content management system (CMS).
• Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter.
• Understanding of core marketing concepts and digital strategy.
• Proficiency with Google tools, including Google Analytics and Google Ads.
• Experience using project management systems.

Additional Requirements

• If selected for employment, a background check will be required.
• As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.