Event Marketing Manager - Boulevard

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspas, barbershops, and more. Our technology not only helps our customers survive but thrive.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the Best Work of Your Life at Boulevard

As the Event Marketing Manager, you'll be the operational, creative, and executional engine behind Boulevard's in-person presence, from large trade shows and conferences to smaller field marketing moments like happy hours, dinners, and experiential activations. You'll own your slate of events end to end as a marketing channel: sourcing vendors, managing logistics and budgets, shaping the experience itself, running the campaigns that drive attendance and engagement, and measuring and reporting on the results, so that every touchpoint, big or small, is tied back to business impact.

This is a highly collaborative role, and a great fit for someone who has run events of different shapes and sizes before, and thrives at the intersection of creativity and analytics: equally energized by dreaming up a standout booth or an intimate dinner experience, and digging into the data to prove its impact. You'll also need a finger on the pulse of what's happening in the world and in our industry, since that awareness shapes what makes an event or activation feel timely and relevant rather than generic.

This is an individual contributor role and will be expected to operate with strong ownership, sound judgment, professionalism, and great attention to detail.

What You'll Do

• Event Planning & Logistics: Independently manage and/or support the day-to-day planning and logistics for an assigned slate of trade shows, conferences, sponsored events, and field marketing experiences, from initial sourcing through on-site execution and breakdown.
• On-Site Execution: Run on-site execution, including booth or venue setup/breakdown, staffing schedules, registration, speaking engagement logistics, and troubleshooting in real time.
• Creative Production: Ideate and produce at-event activations, booth experiences, and on-site moments that drive engagement and make Boulevard stand out, staying closely attuned to beauty and wellness industry trends.
• Full-Funnel Marketing: Project-manage pre- and post-event campaigns (invites, email, social, follow-up) that drive awareness, attendance, and engagement, and support lead capture and follow-up workflows with Sales and Marketing Operations.
• Strategy & Prioritization: Share input and recommendations on which events and field marketing opportunities to prioritize based on market trends, past performance, and organizer conversations.
• Project Management: Build and manage detailed project timelines and checklists in Asana, and own pre- and post-event internal communications.
• Budget & Inventory: Manage budgets, the contract/invoice process, and inventory of trade show collateral, signage, swag, and reusable event assets.
• Performance Tracking: Track and report on the performance of your events, including post-event recaps, leads, pipeline, and ROI, tying results back to business impact.
• Relationship Management: Build relationships with event organizers, vendors, and on-site partners, representing Boulevard professionally with prospects and customers.
• Travel: Travel to support on-site execution approximately 20-30% of the time, including some weekends.

What You'll Need To Thrive

• Experience: 3-5 years of experience supporting the logistics and on-site execution of trade shows, conferences, and/or field marketing events, ideally for a B2B SaaS, technology, beauty, or wellness company.
• Creative Instinct: A genuine pulse on culture and industry trends, with the creative instinct to translate that into memorable, on-brand experiences.
• Marketing Analytics: Exposure to pre- and post-event marketing campaigns, and experience tracking and reporting on leads, pipeline, and ROI.
• Organization: Strong organizational skills and comfort juggling multiple projects and timelines, ideally using Asana.
• Adaptability: Calm under pressure and quick to problem-solve when on-site logistics don't go according to plan.
• Professionalism: Comfortable representing Boulevard in person and building relationships with vendors, customers, and prospects.
• Tech Stack: Experience working in a CRM such as Salesforce for lead and data tracking.
• AI Curiosity: Curious about using AI to work smarter, whether that's speeding up planning, reporting, or content creation.

How We Will Take Care of You

• Compensation: Anticipated base salary range of $72,000 - $85,000 per year. This role may also be eligible to participate in a variable compensation program.
• Healthcare: Comprehensive dental, medical, vision, and life insurance.
• Retirement: 401(k) match program.
• Time Off: Flexible vacation day policy.
• Remote Work: Fully remote setup with a monthly work-from-home stipend.
• Family Support: Family planning resources and specialized support programs.
• Equity: Stock options to grow with Boulevard.
• Professional Development: Boulevard Bucks Learning and Development program to explore businesses in the market we serve.