GTM Engineer - Boulevard

About Boulevard

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Our roots may be in hair salons, but we are built for the broader self-care industry, including salons, spas, medspas, barbershops, and more. Simple solutions require sophisticated execution, and we design each detail to maximize potential, power, and impact.

The Role

Boulevard is building a high-efficiency, AI-leveraged go-to-market engine as we scale from $50M toward $250M in revenue. As our SDR and AE teams grow, we are committed to scaling productivity through automation, not headcount alone.

We are hiring a GTM Engineer to architect and scale the systems that power our outbound, routing, enrichment, and seller workflows. This is a high-impact individual contributor role for a hands-on systems builder who thrives at the intersection of CRM architecture, automation, and applied AI. You will report to the Director of Revenue Operations and partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics.

What You'll Do

• Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management.
• Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited.
• Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep.
• Design and maintain integrations across Salesforce, Clay, LeanData, Gong, Outreach, and related GTM systems to ensure accurate, real-time data flow and long-term scalability.
• Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks that support a scaling GTM organization.
• Leverage Gong transcripts and conversation data to automate call insights into Salesforce, improving handoffs and cross-functional visibility.
• Identify manual processes across the GTM motion and automate them to reduce rep lift and accelerate execution.
• Own monitoring, alerting, and error handling for integration workflows, ensuring system reliability and performance.
• Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations.
• Partner with Revenue Enablement to automate call scoring and enable scalable coaching insights for leadership.
• Support rollout and adoption of new workflows by documenting processes, creating SOPs, and recording Loom walkthroughs.
• Proactively surface automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation.

What You'll Need to Thrive

• 3 to 5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or a technical automation role within B2B SaaS.
• Experience building and iterating on standalone internal tools/applications, with hands-on proficiency in Claude Code preferred.
• Experience supporting a scaling B2B GTM organization with high outbound motion and fast sales cycles.
• Deep hands-on experience with Salesforce and a strong understanding of CRM architecture, object relationships, and lifecycle design (Admin experience preferred but not required).
• Direct experience building workflows in Clay and LeanData.
• Experience with automation tools such as Zapier, Workato, or N8N.
• Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools.
• Strong systems thinker with the ability to design automation that scales and supports accurate reporting, attribution, and forecasting.
• Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance.
• Strong written and verbal communication skills with the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders.
• Comfortable operating as a high-autonomy individual contributor within a fast-paced, scaling SaaS environment.
• BA/BS degree preferred.

Benefits & Compensation

• Base Salary: $119,000 - $149,000 per year for NYC, SF Bay Area, and Seattle; $99,000 - $127,720 per year for all other U.S. locations (plus eligibility for variable compensation).
• Equity: Ground-floor equity ownership.
• Health Coverage: Medical, dental, vision, and life insurance.
• Retirement: 401(k) match.
• Flexible Time Off: Flexible vacation day policy.
• Remote Perks: Fully remote role with a monthly work-from-home stipend.
• Family Support: Family planning resources and specialized support programs.
• Growth: Boulevard Bucks Learning and Development program to explore businesses in the market we serve.