Senior Manager, GTM Strategy - Brightwheel

Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

What You’ll Do

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel’s Education and Curriculum products.
• Own priority Education GTM initiatives and new go-to-market motions end-to-end—from identifying the opportunity and defining the audience and positioning through channel strategy, sales enablement, launch, and performance measurement.
• Identify new growth opportunities using customer insights, performance data, and market trends, then develop the strategy and business case to bring them to market.
• Partner with Sales and Sales Enablement to build the messaging, training, processes, and resources that help representatives effectively position and sell Education products.
• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
• Independently scope and conduct quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.
• Establish operating rhythms, metrics, and systems—including AI-driven automation—that improve accountability and turn one-off wins into repeatable processes.
• Monitor initiative performance, troubleshoot issues, course-correct when needed, and escalate risks with clear recommendations.
• Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders while balancing near-term revenue opportunities with long-term business and customer needs.

What You’ve Done

• Built 7+ years of experience across go-to-market strategy, growth, marketing, business operations, strategy and operations, or a related function, preferably in a high-growth or startup environment.
• Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.
• Independently determined how to achieve defined business goals with limited instruction or supervision and delivered measurable results.
• Built and executed programs that drove meaningful improvements in revenue, conversion, acquisition, adoption, expansion, retention, or operational performance.
• Used quantitative and qualitative insights to structure complex problems and develop sound strategic recommendations.
• Applied a strong understanding of sales strategy, marketing execution, customer lifecycle management, ecommerce, or subscription-based business models.
• Influenced stakeholders across Sales, Finance, Marketing, Operations, and other functions without relying on direct authority.
• Managed multiple complex initiatives simultaneously while creating clarity, securing alignment, and maintaining momentum.
• Incorporated AI tools into how you work—not only to increase personal efficiency, but also to build more scalable and repeatable processes.

What Sets You Apart

• A track record of taking GTM initiatives from rough ideas to launched, measured programs—more than once—with meaningful incremental revenue, customers, or adoption to show for it.
• Experience building a GTM function, motion, or playbook from scratch rather than solely optimizing an established one.
• A demonstrated habit of using AI to automate recurring workflows out of your own hands and create processes that can run consistently without you.
• The range to move from a working session with a sales representative to a strategy conversation with an executive in the same day, adapting your communication style and level of detail to each audience.
• A customer-first mindset and enthusiasm for solving meaningful problems for educators, administrators, and families.