Regional Marketing Manager, ANZ - Cloudbeds

About Cloudbeds

At Cloudbeds, we're transforming hospitality. Our platform powers hotels across 150 countries, processing billions in bookings annually. From boutique properties to large hotel groups, we help hoteliers transform operations and uplevel their commercial strategy through a unified platform that integrates with hundreds of partners. And we do it with a completely remote team.

How You'll Make an Impact

We're looking for a Campaign Manager / Regional Marketing Manager to own regional marketing strategy and execution across APAC, turning business priorities and local market opportunities into multi-channel programs that drive awareness, engagement, pipeline, and audience growth.

You'll focus on priority markets including Australia, NZ, and Thailand, bringing global marketing initiatives to life through locally relevant campaigns, events, webinars, content, and partnerships. You'll also identify opportunities to expand Cloudbeds' reach across Southeast Asia and the wider APAC region, adapting programs to different audiences, market conditions, and business priorities.

Reporting to the Sr Manager, Campaign Management, you'll partner with Sales, PMM, Content, Events, Partnerships, Demand Gen, and Marketing Operations to deliver measurable programs that support regional growth.

What You Bring to the Team

• Regional Strategy & Execution: Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets to support business goals and regional Sales priorities.
• Event Management: Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, Sales coordination, onsite execution, follow-up, and measurement.
• Campaign Regionalization: Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product-led initiatives to APAC audiences through the right messaging, channels, timing, and follow-up.
• Growth Programs: Develop market-specific growth programs that build Cloudbeds' awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs.
• Tradeshow Strategy: Contribute to the strategy and planning of global and marquee tradeshows across APAC, defining regional objectives, target audiences, activation, Sales alignment, and follow-up in partnership with the Events team.
• Cross-Functional Collaboration: Collaborate cross-functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment.

What Success Looks Like

• Experience in field marketing, integrated marketing, regional marketing, campaign marketing, or a similar B2B marketing role
• Hands-on experience managing local and regional events, including budgets, promotion, logistics, onsite execution, and post-event follow-up
• Experience developing marketing programs across multiple countries or markets, ideally within Asia Pacific and Australia/New Zealand
• Strong project management, communication, writing, and messaging skills
• Experience collaborating cross-functionally with Sales and global marketing teams
• A performance mindset, with the ability to analyze results and optimize programs and investment
• Fluency with AI as a daily marketing planning and execution tool, using it to improve quality and scale output without replacing strategic thinking
• Comfort working in a remote, global environment with distributed teams and stakeholders across time zones

Bonus Skills

• Near-native English fluency (C1 or C2) is required; fluency in Thai is a bonus
• Experience in hospitality, travel technology, hotel technology, SaaS, or B2B software
• Experience marketing to hoteliers across Australia, Thailand, Southeast Asia, or other APAC markets
• Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems
• Experience with partner marketing, ambassador programs, or regional webinars
• Experience with Salesforce, Pardot / Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM systems

Work Authorization

Applicants must be currently authorized to work in the location where the position is located without requiring visa sponsorship. At this time, Cloudbeds is unable to provide sponsorship for work visas.

Benefits

• Remote First, Remote Always
• Paid Time Off in accordance with local labor requirements
• Fully Paid Parental Leave
• Home office stipend based on country of residency
• Professional development courses via Cloudbeds University and ongoing upskilling support