ABM Manager, Global Public Sector - Elastic

About the Role

Elastic is seeking a strategic, creative, and highly collaborative Account-Based Marketing (ABM) Manager to lead and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success, focusing on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution.

What You Will Be Doing

ABM Strategy & Execution

• Design and implement 1:1 and 1:few ABM programs aligned to Public Sector account clusters.
• Lead account-level planning sessions with sales and customer success teams to define agency priorities and mission outcomes.
• Personalize messaging around critical use cases including cybersecurity, data analytics, AI/ML, and observability.
• Develop integrated plans using content syndication, paid media, executive briefings, and virtual roundtables.
• Navigate procurement and compliance sensitivities unique to government audiences.

Campaign Management

• Architect end-to-end delivery of ABM campaigns from strategy through execution and optimization.
• Build account-focused landing pages and draft messaging tailored to CIOs, CISOs, and IT decision-makers.
• Manage paid media strategies across platforms like Demandbase and LinkedIn.
• Collaborate with creative teams and external agencies to deliver high-quality assets.

Measurement & Optimization

• Define and monitor critical metrics including account engagement, pipeline influence, and ROI.
• Build dashboards and provide regular performance reporting to leadership.
• Continuously refine ABM playbooks for greater efficiency and scalability.

Event Execution & Logistics

• Coordinate event logistics and experiences, including executive briefings at government-specific venues.
• Ensure distribution of relevant materials, such as compliance datasheets and agency-specific case studies.

What You Bring

• 5–6 years of B2B marketing experience, with at least 2 years in an ABM or strategic field marketing role.
• Proven experience crafting successful ABM programs within the Public Sector.
• Strong ability to partner with sales leaders and translate agency mission goals into marketing strategies.
• Proficiency with ABM platforms (e.g., Demandbase, 6sense), Salesforce, and Marketo.
• Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP).

Benefits

• Competitive base salary with stock program eligibility.
• Company-matched 401k (up to 6%).
• Comprehensive health coverage for you and your family.
• Flexible work schedules and generous vacation time.
• Support for volunteer projects and financial donation matching.