Senior Lifecycle Marketing Manager - GitLab

About the Role

As a Senior Lifecycle Marketing Manager at GitLab, you will strategize, execute, and optimize data-driven lifecycle communications for our product-led and self-service audiences. You will collaborate with Product Growth, Sales, Marketing Ops, and Data teams to guide users through activation, conversion, and revenue growth.

What You’ll Do

• Campaign Strategy: Create and monitor automated lifecycle journeys and triggers using both static and dynamic content.
• End-to-End Execution: Lead campaigns from conception through execution, including copywriting, segmentation, testing, QA, and performance analysis.
• Conversion Focus: Develop programs supporting free-to-paid, trial-to-paid, and sales-assisted conversion paths.
• Cross-Functional Collaboration: Partner with Product Growth, SMB Sales, Marketing Ops, and Product Marketing to align on audience strategy and messaging.
• Optimization: Use performance insights to identify gaps and continuously improve lifecycle programs.
• Subject Matter Expertise: Act as an email marketing SME, applying best practices in deliverability, personalization, and experimentation.

What You’ll Bring

• 5+ years of experience in lifecycle, email, CRM, or growth marketing (B2B SaaS or PLG experience preferred).
• Expertise in Marketo or Iterable (segmentation, smart lists, dynamic content, and QA).
• Strong email marketing skills, including copywriting, editing, and performance optimization.
• Experience using funnel or product engagement data to drive decision-making.
• Ability to coordinate effectively across Growth, Sales, and Data teams.
• Working knowledge of HTML and CSS for email design and troubleshooting.
• High attention to detail regarding audience logic and personalization.

How GitLab Supports You

• Comprehensive benefits for health, finances, and well-being.
• Flexible Paid Time Off.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave and Team Member Resource Groups.