Senior Talent Brand Manager - GitLab

About the Role

As a Senior Talent Brand Manager, you will shape how current and prospective team members perceive GitLab. You will bring our employer value proposition to life through strategic recruitment marketing and integrated campaigns across the candidate journey. You will leverage editorial judgment, performance data, and AI tools to create authentic, inclusive candidate experiences.

What You’ll Do

• Strategy: Lead talent brand strategy, translating our employer value proposition into clear, differentiated messaging.
• Campaigns: Design integrated campaigns and build scalable content systems, including social media, employer review platforms, and recruiter channels.
• Storytelling: Set editorial direction to feature team members, leaders, and culture, ensuring stories are authentic, inclusive, and culturally relevant.
• Advisory: Partner with Talent Acquisition and business leaders to support hiring priorities and candidate pipelines.
• Optimization: Improve candidate journey touchpoints to ensure transparency and consistency throughout the hiring process.
• Analytics: Use performance data, audience insights, and market trends to evaluate results and recommend new approaches.

What You’ll Bring

• Significant experience in talent brand, employer brand, or recruitment marketing.
• Proven ability to lead brand strategies across multiple audiences or regions.
• Strong storytelling, writing, and editorial judgment.
• Experience managing complex campaigns with multiple stakeholders and budgets.
• Analytical mindset with the ability to use data to drive decision-making.
• Ability to influence senior stakeholders and operate effectively in an asynchronous, remote environment.

Benefits & Support

• Flexible Paid Time Off
• Comprehensive health, financial, and well-being benefits
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave
• Team Member Resource Groups